Head – Admissions (MVJ College of Engineering)

Head Admissions (MVJ College of Engineering)

Department: Admissions

Reporting To: Principal/Chairman

Location: Whitefield, Bangalore

Employment Type: Full-Time | Senior Leadership Role

Job Summary

The Head Admissions is responsible for leading the entire student recruitment and admissions strategy for the Engineering College. The role involves driving admission targets, developing marketing strategies, managing the admissions team, ensuring compliance with regulatory norms (AICTE/University), and enhancing the institutions brand positioning to achieve sustainable growth in student enrollment.

Key Responsibilities

1. Strategic Planning & Leadership

Develop and execute annual admissions strategy aligned with institutional goals.

Set student intake targets program-wise (B.Tech, M.Tech, lateral entry, etc.).

Design geographic expansion plans and outreach strategy.

Lead and mentor the admissions, telecalling, and counselling teams.

Present periodic admissions performance reports to management.

2. Marketing & Lead Generation

Collaborate with Marketing team for:

oDigital campaigns (Google, Meta, website lead generation)

oEducation fairs and school outreach programs

oChannel partner engagement

Monitor lead generation funnel and improve conversion ratios.

Identify new markets and partnerships (coaching centers, schools, consultants).

3. Admissions Operations & Process Management

Oversee inquiry handling, counselling, application processing, and enrollment.

Ensure CRM optimization and data-driven decision-making.

Establish SOPs for admissions workflow.

Monitor daily/weekly MIS and pipeline tracking.

4. Regulatory & Compliance Oversight

Ensure admissions are in compliance with:

oAICTE guidelines

oState CET/University norms

oReservation policies

oDocumentation and audit requirements

Coordinate with academic and administrative departments for seat matrix and approvals.

5. Revenue & Target Accountability

Own overall admission numbers and revenue projections.

Drive scholarship strategy balancing competitiveness and revenue.

Optimize cost per admission.

Analyze competitor pricing and positioning.

6. Stakeholder Management

Engage with parents and high-value prospects when required.

Work closely with:

oDirector / Management

oMarketing Team

oFinance Department

oAcademic Heads

Build strong external relations with schools, coaching centers, and industry networks.

7. Team Management

Recruit, train, and supervise:

oTelecallers

oAdmission Counsellors

oField Executives

Set KPIs and performance benchmarks.

Conduct performance reviews and coaching interventions.

Key Skills & Competencies

Strong leadership and team management ability

Strategic thinking and data-driven decision-making

Excellent communication and negotiation skills

Strong understanding of engineering education ecosystem

Expertise in CRM systems and admission funnel management

Target-driven and result-oriented mindset

High integrity and compliance awareness

Educational Qualification

MBA in Marketing / Education Management preferred

Graduate/Postgraduate in any discipline

812 years of experience in admissions, student recruitment, or education sales

Minimum 35 years in a leadership role preferred

Key Performance Indicators (KPIs)

Program-wise seat fill rate

Inquiry-to-admission conversion ratio

Cost per admission

Revenue achievement vs. target

Team productivity metrics

Market expansion initiatives implemented

Compensation Structure (Indicative India Market)

Fixed Salary: Based on experience and institution scale

Performance Incentive: Linked to admission targets

Retention/Seasonal Incentive during peak admissions