GTM Lead

ROLE: GTM Lead (Go-To-Market Strategy, Execution & Revenue Ownership)

LOCATION: New Delhi/NCR (Hybrid/Onsite)

NOTICE PERIOD: Immediate Joiner

EXPERIENCE: 46 years

SALARY: INR 6-10 lakhs P.A

WORKING DAYS: 5

At SpatialChat, we build immersive virtual environments for events, collaboration, and online education, bringing back the human layer missing from traditional video calls. Our platform powers large-scale virtual conferences, networking events, career fairs, and community experiences for B2B customers globally.

Alongside SpatialChat, we operate Teemyco (virtual offices & async collaboration) and Pensil (community platform). This role will work across all three brands, building repeatable GTM engines that drive pipeline, adoption, and revenue.

As the GTM Lead, you will own the design and execution of our top-of-funnel and pipeline generation engine. This is a builder role at the intersection of growth, data, and systems, not a traditional SDR or demand gen function.

You will define ICPs, build target account strategies, design outbound and allbound motions, and create repeatable GTM playbooks that scale across SpatialChat, Teemyco, and Pensil. Working closely with Sales, Marketing, and Leadership, you will turn positioning into execution, campaigns into pipeline, and insights into a scalable revenue engine.

Account Research, Targeting & GTM Foundations

• Define ICPs, segmentation, category POVs, value propositions, and buying triggers
• Build and maintain high-quality target account lists using tools like Zoominfo, Clay, LinkedIn Sales Navigator, and data enrichment platforms
• Identify buying signals and map decision-maker personas across accounts
• Structure and document account-level insights to enable highly personalized outreach

Positioning, Messaging & Outreach Enablement

• Translate GTM insights into clear positioning and messaging frameworks
• Convert account intelligence into personalized narratives for sales-led and product-led motions
• Ensure messaging consistency across email, LinkedIn, sales conversations, and launch campaigns

Outbound Campaign Design & Execution

• Design and run multi-touch outbound campaigns across email and LinkedIn using Sales Handy, Smartlead, Instantly, or similar tools
• Own outbound infrastructure: domain setup, warm-up routines, deliverability, and sender reputation management
• Continuously test and optimize subject lines, copy, sequencing, and timing to improve engagement and meetings booked

Pipeline Generation & Lead Qualification

• Respond to inbound and outbound replies with context-aware follow-ups
• Pre-qualify leads based on ICP fit, intent, and buying readiness
• Maintain accurate pipeline hygiene, follow-ups, routing, and handoffs to sales teams

Launch Planning & Demand Programs

• Translate product roadmaps and launches into structured demand generation programs
• Orchestrate outbound, inbound, content, and sales motions around key GTM initiatives

Playbooks, Reporting & Optimization

• Build repeatable GTM playbooks across outbound, SEO, paid, and brand-led growth
• Track and report key GTM KPIs: outreach volume, open rates, reply rates, meeting conversion, and pipeline created
• Build dashboards and reports for leadership visibility and decision-making
• Analyze campaign and segment performance to identify high-performing audiences and patterns
• Feed insights back into targeting, messaging, sequencing, and GTM strategy to continuously improve results

• 46 years of experience in outbound sales, growth operations, or demand generation in B2B SaaS
• Proven experience building repeatable outbound or allbound GTM engines from scratch
• Strong understanding of ICP definition, segmentation, and account-based GTM motions
• Hands-on experience with outbound tooling, deliverability management, and campaign optimization
• Data-driven mindset with comfort owning pipeline metrics and revenue impact
• Ability to work cross-functionally with Sales, Marketing, and Leadership
• High ownership, systems thinking, and comfort operating in ambiguous, fast-moving startup environments

GTM & Growth Tooling:

• Clay, LinkedIn Sales Navigator, Zoominfo
• Sales Handy, Smartlead, Instantly (or equivalent outbound tools)
• CRM systems (HubSpot, Salesforce or equivalent)

Data & Reporting:

• Funnel analytics, cohort analysis, KPI tracking
• Dashboarding and reporting (CRM reports, spreadsheets, BI tools)

Outbound Infrastructure:

• Domain setup and warm-up
• Email deliverability and sender reputation management
• Sequence design and experimentation frameworks

Core GTM Capabilities:

• ICP definition & segmentation
• Account-based marketing (ABM) motions
• Allbound GTM strategy (outbound + inbound + content + sales alignment)