GTM Lead

About GRIPIT

At GRIPIT, we partner with leading global brands to help them establish and scale in India. From import and distribution to e-commerce, marketing, and after-sales service, we offer end-to-end solutions that bridge global innovation with Indian consumers.

With a growing portfolio of international brands such as Bissell, Narwal, Yale, and EcoFlow, design and customer experience play a central role in how we communicate value and build trust across our ecosystem.

What youll do

• Own and execute the end-to-end go-to-market strategy for assigned international consumer brands in India
• Lead new product launches including pricing, positioning, channel strategy, and rollout plans
• Drive revenue and market expansion across e-commerce, modern trade, general trade, and B2B channels
• Work closely with distributors, key accounts, and internal sales teams to ensure strong on-ground execution
• Adapt global brand and category strategies to Indian consumer and channel dynamics
• Track market trends, competition, and consumer insights to refine GTM plans continuously
• Partner cross-functionally with marketing, supply chain, finance, and brand principals
• Own performance tracking, KPIs, and contribution to category and brand P&L

What were looking for

• 510 years of experience in GTM, category management, or business management roles
• Strong understanding of Indian consumer markets and multi-channel distribution
• Proven experience launching or scaling products or categories
• Strong commercial acumen with a hands-on, execution-first mindset
• Analytical, structured, and comfortable working in fast-paced, high-ownership environments
• Ability to work with global brand stakeholders and align multiple internal teams

Location - Gurgaon / Bangalore