GTM Engineer

Job Title: GTM Engineer Outbound (Email & LinkedIn)

Experience Level: 4+ years.

Location: Vadodara, Gujarat, India.

Shift Time: US Shift (10-hour shift including a 1-hour break)

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, and manage outbound B2B campaigns via LinkedIn and email marketing using tools like Instantly, Apollo, or HubSpot.
• Build multi-step engagement workflows from connection requests to nurture follow-ups.
• Develop and test campaign messaging, subject lines, and sequencing for maximum engagement.
• Segment audiences by industry, role, and buyer intent for personalized outreach.

Lead Generation & Funnel Management

• Drive consistent lead generation and pipeline creation through outbound channels.
• Define qualification criteria with sales teams to ensure lead quality.
• Track and optimize conversion rates across each stage of the funnel.
• Collaborate with the sales team to align on lead handover, follow-ups, and performance feedback.

Performance Tracking & Optimization

• Measure and report on KPIs lead volume, response rate, conversion rate, cost per lead, and overall ROI.
• Run A/B tests on messaging, targeting, and timing to continuously improve performance.
• Provide weekly and monthly reports with actionable insights and recommendations.

Cross-Channel Collaboration

• Coordinate with the SEO and paid media team to align messaging and targeting.
• Share campaign insights to support content strategy, retargeting, and remarketing initiatives.

Requirements

• 4+ years of experience in B2B outbound marketing or lead generation, with a strong focus on LinkedIn and email campaigns. (US-based outreach experience)
• Proven track record of generating leads and appointments from outbound activities.
• Hands-on experience with LinkedIn Sales Navigator, Instantly, Apollo, HubSpot, or similar platforms.
• Strong understanding of campaign analytics and reporting tools.
• Excellent written communication and copywriting skills for professional B2B messaging.
• Ability to work with data, analyse performance, and optimize campaigns independently.

Key KPIs

• Number of qualified leads generated per month.
• Response and engagement rate on outbound campaigns.
• Lead-to-appointment conversion rate.
• Cost per lead and campaign ROI.
• Campaign consistency and optimization improvements.

Nice to Have

• Experience with paid ads (Meta/Google) and SEO coordination.
• Familiarity with CRM integrations (HubSpot).
• Understanding of CAN-SPAM and LinkedIn outreach best practices.