Growth Specialist

Role Purpose

Manage all social media and brand creative execution via agencies . Ensure content quality, brand consistency, timely delivery, and alignment with growth objectives.

Key Responsibilities

1. Online Activities

Social Media Management (via Agency)

• Build and manage monthly social content calendars.
• Review and approve agency-produced copy, visuals, and short videos.
• Monitor engagement, comments, and inbox activity.
• Consolidate social insights and audience feedback.

Agency Management

• Translate campaign briefs from Head of Growth and Performance Lead into clear agency briefs.
• Manage timelines, deliverables, and quality control.
• Evaluate agency performance on a monthly and quarterly basis.

Creative Coordination

• Work with the Performance Lead to supply creative assets for paid media.
• Coordinate with Offline Activation to align online and offline visuals.
• Manage KOL/KOC execution if required (briefing, QC, tracking).

2.Offline Activities

Lead all offline activation initiatives , with a strong focus on driver activation and on-ground market presence, supporting both Demand and Supply growth across cities.

Key Responsibilities

Offline Activation

• Execute POI activations at malls, transport hubs, universities, and hotspots.
• Run driver recruitment and activation activities at hubs and parking areas.
• Organize booths, roadshows, workshops, and sampling events.

OOH & City Launch Execution

• Coordinate OOH vendors for planning, installation, and audits.
• Track placement quality, photos, and display duration.
• Execute offline components of city launches.

Coordination & Reporting

• Work closely with Performance and Social teams to ensure message alignment.
• Manage POSM, materials, vendors, and on-ground manpower.

Report offline performance: leads, sign-ups, and estimated uplift

Requirements

• 24 years of experience in Social Media, Content, or Agency Management.
• Strong understanding of digital creative workflows.
• Excellent coordination and quality control skills.
• Brand-conscious with a user-centric mindset.