Growth Specialist

Company: Aniwell

Industry: D2C / Consumer / Pet Wellness

Experience: 26 years

Employment Type: Full-time

Location: Hyderabad

About Aniwell

Aniwell is a growing D2C pet wellness brand focused on building trusted, high-quality

products for dogs and cats. We sell across our own website and multiple online

platforms, and we are building a scalable, performance-driven growth engine.

We are looking for a Growth Marketing Executive who understands how to scale

brands through structured execution, data-driven decisions, and continuous

experimentation across channels.

Role Overview

The Growth Marketing Executive will be responsible for executing and optimizing

end-to-end growth initiatives across paid media, marketplaces, platform listings,

content distribution, and partnerships.

This role requires a balance of execution, analysis, and strategic thinking, with

ownership over day-to-day growth operations and experiments.

Key Responsibilities

Performance Marketing & Paid Growth: Plan, execute, and optimize paid

campaigns across multiple platforms, Manage campaign setup, creative uploads,

targeting, budgeting, and optimization.Track and analyze key metrics such as CAC,

ROAS, CTR, conversion rate, and LTV.Build and maintain performance dashboards

and reports. Continuously test creatives, audiences, messaging, and funnels.

Platform Listings & Conversion Optimization: Create and optimize product

listings across: Brand website (D2C), Marketplaces and third-party platforms. Ensure

consistency in messaging, keywords, pricing, and visuals. Improve conversion rates

through content optimization and testing.

Creator, Influencer & Platform Outreach: Identify and collaborate with creators,

influencers, and platform partners. Manage outreach, onboarding, and coordination

of collaborations. Support UGC-driven growth across organic and paid channels.

Explore new platforms and growth channels relevant to the brand.

Keyword Research & Demand Capture: Conduct keyword and audience research

across platforms. Apply insights to paid campaigns, listings, and content strategy.

Monitor performance trends and adjust strategies accordingly.

Analytics, Reporting & Experimentation: Monitor performance across channels

and platforms.Develop actionable insights from data. Design and execute growth

experiments. Share learnings and recommendations with stakeholders.

Cross-Functional Collaboration: Work closely with product, content, design, and

operations teams. Align growth initiatives with brand, inventory, and business goals.

Qualifications

26 years of experience in growth marketing, performance marketing, or D2C

marketing

Strong understanding of digital marketing fundamentals and growth metrics.

Experience working across multiple marketing and marketplace platforms.

Analytical mindset with comfort in dashboards, reporting, and optimization.

Ability to execute independently and manage multiple initiatives.

Strong communication and ownership mindset.

Nice to Have

Experience in consumer brands, D2C, or marketplaces

Familiarity with marketing analytics and experimentation frameworks

Experience with influencer or creator-led growth

Why Join Aniwell

High-ownership role with real impact

Exposure to full-funnel D2C growth

Opportunity to scale with a growing brand

Collaborative, fast-moving environment