Core Responsibilities

1. Positioning & Product Marketing (The "Brain")

Define the Narrative: Transform technical features into high-impact value propositions for Product Managers and Growth Leads
Enablement Assets: Create the "Sales Machine"pitch decks, case studies, landing pages, and "ROI Calculators" that show the impact of rewards on user LTV
Vertical Playbooks: Develop specific GTM strategies

2. Demand Generation & Campaigns (The "Engine")

Lead Generation: Design and execute multi-channel campaigns (LinkedIn, Meta, Google, community forums, etc) to drive high-quality inbound leads.
Content-Led Growth: Produce high-value "Lead Magnets"whitepapers, blog posts, and "Incentive Playbooks" that establish as a thought leader in the loyalty space.
Performance Tracking: Own the marketing funnel from "Click" to "Qualified Lead." Use data to optimize CAC (Customer Acquisition Cost) and lead quality.

3. Product-Led Growth & Lifecycle (The "Heart")

Onboarding Optimization: Work with the product team to refine the self-serve signup flow for our no-code portal.
Nurture Automation: Build email and WhatsApp drip sequences to convert website visitors into active platform users.
Community Engagement: Represent in No-Code, Product, and Founder communities to build organic awareness and referral loops.

The Ideal Profile

The "Generalist" Toolkit: You are as comfortable writing a technical blog post as you are setting up a LinkedIn Ad campaign or analyzing a conversion funnel
B2B SaaS Background: 4+ years of experience, ideally in Fintech, MarTech, or Developer Tools . You understand the mid to long-tail consumer tech market.
No-Code Enthusiast: You don't wait for developers. You can build landing pages (Webflow/Framer), set up automations (Zapier), and run experiments independently.
Results-Oriented: You don't just care about "brand awareness"; you care about Pipeline and Revenue .

Growth Product Marketing Manager (Founding Marketer)