Growth Product Manager

Role: Growth Product Manager / Senior Product Manager

Location: Bengaluru

Employment Type: Full-Time

We are looking for a data-driven and innovative Growth Product Manager to lead high-impact initiatives across AI-led growth, product-led growth, funnel optimization, and retention. This role is perfect for someone who thrives at the intersection of product, data, and business and is passionate about driving measurable growth through experimentation, automation, and user-first design.

RESPONSIBILITIES

AI-Led Growth

Conceptualize and execute AI-driven initiatives across acquisition, engagement, and

retention funnels.

Partner with Data Science and Engineering to operationalize AI opportunities that

directly improve acquisition, conversion, engagement, and retention metrics.

Product-Led Growth (PLG)

Build value-added product features that enable organic, self-sustaining user growth

(e.g., Credit Score, Referrals, Shareable Experiences, Embedded Rewards).

Design in-product engagement loops and behavioral nudges that enhance activation,

repeat usage, and long-term retention.

Run controlled experiments to identify scalable PLG levers impacting TOFU

(top-of-funnel), conversion, and engagement metrics.

Collaborate with Design and Marketing to deliver seamless user journeys across

acquisition, onboarding, and retention touchpoints.

Programmatic SEO

Lead the programmatic SEO strategy from framework design to scalable

deployment.

Build systems for dynamic page creation, keyword clustering, and automated content

generation to expand organic trac and topical authority.

Continuously optimize landing-to-conversion rates from organic channels.

Conversion & Funnel Optimization

Own and optimize end-to-end conversion metrics across web and app channels.

Identify and address funnel drop-offs through A/B testing, user flow redesign, and

data-driven insights.

Partner with Analytics and Design to monitor funnel health and improve eciency

from trac to KYC to activation.

App Metrics Retention & Engagement

Own and drive core app experience metrics including retention, DAU/MAU,engagement depth and repeat transactions.

Partner with Lifecycle and CRM teams to design targeted reactivation and

engagement campaigns (Push, Email, In-App, WhatsApp).

Build personalized engagement hooks and habit-forming experiences to strengthen

product stickiness and user loyalty.