Growth Product Manager

We're Hiring: Growth Product Manager

Location: Infopark, Kochi

Industry: AdTech

Schedule: Day Shift

Package: Excellent salary & benefits

Job Overview

As our Growth Product Manager, you will lead the strategy and execution of product-led growth initiatives. You will sit at the intersection of product, marketing, and engineering, using behavioral data to identify drop-offs and design high-impact experiments. Your primary goal is to improve key metrics across the entire user lifecycle: activation, retention, referral, and revenue.

Key Responsibilities

• Funnel Optimization: Analyze the user journey from landing page to paid subscription. Identify friction points in the onboarding process and design solutions to improve conversion rates.
• Experimentation: Own the A/B testing roadmap. Design, launch, and analyze experiments across the product to test hypotheses related to pricing, feature gating, and user engagement loops.
• Retention Strategy: Develop product features and behavioral triggers (e.g., personalized daily insights, push notifications, milestone rewards) that build habit-forming behaviors and reduce churn.
• Data Analysis: Work deeply within our analytics stack to segment user cohorts, track daily active users (DAU), and define the leading indicators of long-term retention.
• Cross-Functional Leadership: Collaborate closely with engineering to implement tracking events and build new growth features, and with design to ensure a seamless, authentic user experience.

Qualifications

• Experience: 3+ years in product management, with at least 1-2 years specifically focused on growth, conversion rate optimization (CRO), or user acquisition.
• Industry Knowledge: Proven experience working on a B2C digital subscription product, freemium model, or membership-based platform.
• Data Fluency: Highly analytical. Proficient in using product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics) and comfortable writing SQL queries to pull your own data.
• Experimentation Expertise: Deep understanding of statistical significance, A/B testing methodologies, and how to structure a valid product experiment.
• UX Sensibility: A strong eye for typography, layout, and user experience, ensuring that growth tactics do not compromise the brand's authenticity or visual guidelines.

Why Join Us?

Be part of a new chapter in a fast-growing multinational company

Work in performance digital marketing, an exciting and evolving industry

Enjoy a competitive salary, excellent benefits, and hybrid work options

Work in Infopark, Kochi, surrounded by top IT companies

Apply Now! Send your resume to careers@auroradigital.ai