Growth & Performance Marketing Manager

Faridabad | D2C Womens Fashion | Full-Time

• Plan & execute Meta Ads (Facebook + Instagram)
• Manage Google Ads (Search & Shopping)
• Optimize ROAS, CAC & scale winning campaigns
• Build structured retargeting funnels

• Improve overall website conversion rate
• Optimize product pages (copy, creatives, pricing psychology)
• Work on AOV improvement strategies (bundles, upsells, offers)
• Manage cart abandonment flows

• Email marketing
• WhatsApp automation flows
• Build repeat customer strategy & lifecycle journeys

• Plan ad creatives with performance intent
• Coordinate with content team for shoots & reels
• Suggest influencer & UGC strategy
• A/B test creatives consistently

• Monthly Revenue Growth
• ROAS (Target: 3x+)
• CAC Reduction
• Conversion Rate Improvement
• Repeat Purchase %

• 25 years experience in D2C fashion/lifestyle
• Strong Meta Ads knowledge (must)
• Data-driven & analytical mindset
• Understanding of Shopify backend
• Strong creative sense for fashion

• 25 years experience in D2C (fashion preferred)
• Strong in Meta Ads (must)
• Comfortable reading data dashboards
• Understands creative testing
• Wants to build something long-term

If you only know how to boost posts, this role isnt for you.

50,000 75,000 fixed + performance incentives

(Bonus tied to revenue growth & ROAS improvement)

• Direct exposure to founder
• Real decision-making power
• Opportunity to scale into Head of Growth
• Fast execution environment

If this excites you,

DM me or email at: bythebayindia@gmail.com