Growth Marketing

Role Overview

We are looking for a Growth Marketing Executive to support the growth of our digital platforms and financial products through performance marketing, content amplification, and data-driven campaigns.

This role is ideal for someone who has strong marketing fundamentals, hands-on execution experience, and basic familiarity with financial concepts (investments, fintech, wealth, markets).

Key Responsibilities

1. Performance & Growth Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms
• Work closely with product and business teams to align campaigns with user journeys and funnels

2. Content & Campaign Execution

• Support creation and distribution of digital content (social posts, landing pages, emailers, push notifications)
• Coordinate with designers, copywriters, and internal stakeholders to execute campaigns end-to-end
• Assist in launching product updates, feature releases, and promotional campaigns

3. Analytics & Reporting

• Monitor performance using tools like Google Analytics, Meta Ads Manager, Google Ads, CleverTap
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Run basic A/B tests on creatives, copy, and landing pages

4. SEO & Organic Growth (Basic)

• Assist in SEO initiatives such as keyword research, on-page optimization, and content planning
• Work with content teams to improve organic visibility and engagement

Required Skills & Qualifications

Must-Have

• 1.53 years of hands-on experience in digital marketing or growth marketing
• Strong working knowledge of CleverTap, including campaign setup, segmentation, and performance tracking
• Practical experience with paid ads (Google, Meta, LinkedIn)
• Strong understanding of marketing funnels, user acquisition, and attribution
• Basic familiarity with finance, fintech, or investment products
• Analytical mindset with comfort working with data and dashboards

Good-to-Have

• Experience in fintech, BFSI, wealth management, or startup ecosystems

What Were Looking For

• Execution-focused, detail-oriented marketer
• Comfortable working in fast-paced, evolving environments
• Ability to balance creativity with data-driven decision-making