Growth Marketing Manager – Brand & Content (Video+Social)

About Intellipaat

Intellipaat is a global online professional training provider. We are offering some of the most updated, industry-designed certification training programs which include courses in Big Data, Data Science, Artificial Intelligence, and 150 other top-trending technologies. We help professionals make the right career decisions, choose trainers with over a decade of industry experience, provide extensive hands-on projects, rigorously evaluate learner progress, and offer industry-recognized certifications. We also assist corporate clients to upskill their workforce and keep them in sync with the changing technology and digital landscape.

About the Role

We are looking for a high-ownership Growth Marketing Manager who can build a strong brand narrative, drive high-impact video content (YouTube + Social), craft compelling storylines, and lead a creative team end-to-end. This role is for someone who understands brand positioning, content that sells, and storytelling that resonates with students, and working professionals.

Key Responsibilities:

1. Brand Strategy & Narrative Development

Define and strengthen the brand voice, positioning, and messaging across platforms.

Craft narratives and storyboards for videos, campaigns, and brand stories.

Identify themes/topics that resonate with aspirants engineering students, career switchers, tech learners.

2. Video Content Strategy (YouTube + Reels + Shorts)

Own YouTube growth: content calendar, scripts, thumbnails, formats, retention strategies.

Create video concepts: explainers, interviews, founder-led videos, student stories, campus stories, myth-busting, success stories, etc.

Coordinate with production teams (internal or external) to ensure timely delivery.

Analyse video performance using analytics & iterate based on insights.

3. Social Media Growth

Build growth-focused content strategies for Instagram, LinkedIn, Facebook, and emerging platforms.

Drive virality: hooks, trend mapping, narrative formats, community-driven content.

Produce daily/weekly content briefs for designers, editors, writers.

4. Content Creation & Execution Management

Write high-impact scripts, briefs, and content plans.

Ensure content quality, consistency, and brand tone across all deliverables.

Work closely with design, video editing, copywriting, and performance teams.

Lead the execution pipeline from ideation production publishing performance review.

5. Team Leadership & Cross-Functional Collaboration

Manage a team of content creators, video editors, graphic designers, and social media executives.

Own weekly targets: channel growth, viewership, impressions, engagement metrics.

Collaborate with PR, product, academic, and placement teams for storytelling opportunities.

Mentor team members to build a high-performing creative unit.

6. Growth & Analytics

Use YouTube Studio, Meta Suite, Google Analytics, and other tools to track KPIs.

Scale organic reach through storytelling, content SEO, and distribution strategies.

Required Skills & Qualifications:

5 to 12 years of experience in Growth Marketing, Brand Marketing, Content Strategy, or YouTube/Social Media Management .

Strong storytelling, scriptwriting, and content structuring abilities.

Hands-on experience in running YouTube channels or high-performing social media pages.

Deep understanding of content formats: long-form, reels/shorts, interviews, vlogs, explainers.

Ability to analyse content metrics and convert insights into actions.

Experience managing creative teams and ensuring high-quality output under tight timelines.

Excellent communication, leadership, and project management skills.

Bonus: Experience in EdTech, youth marketing, or tech-focused content.