Growth Marketing Manager

About the Role:

We are seeking a data-driven, performance focused Mobile Acquisition Marketer to lead user growth across our early learning digital products, HOMER (learn to read) and codeSpark (learn to code) . This role owns paid user acquisition end-to-end, developing strategy, managing campaigns, optimizing performance, and scaling channels to achieve ROAS-positive growth. The position blends analytical rigor, strong marketing instincts, and deep expertise in the mobile ecosystem within a mission-driven education environment.

Key Responsibilities

User Acquisition Strategy & Execution

• Develop and scale mobile acquisition strategies across Meta, Google App Campaigns, TikTok, Apple Search Ads, and programmatic networks
• Build and optimize full-funnel campaigns focused on efficiency, scale, and high-quality users
• Design structured testing frameworks (creative, targeting, bidding) to improve ROAS, CPI, CPT, and retention

Data Analysis & Optimization

• Analyze performance data to uncover insights, trends, and optimization opportunities
• Own the end-to-end acquisition funnel from impression to trial, subscription, and retention ensuring healthy CLTV:CAC ratios
• Manage budgets, pacing, and forecasting to meet monthly acquisition and cost targets
• Partner with analytics and product teams to enhance attribution and measurement

Creative Development

• Collaborate with creative teams to build high-performing video, static, and UGC assets
• Drive creative iteration through A/B testing and performance insights

Cross-Functional Collaboration

• Work with product and engineering teams to run A/B tests improving trial starts and subscription conversion
• Ensure accurate event tracking and attribution with data teams
• Present insights and recommendations to leadership and key stakeholders

Market & Channel Expertise

• Stay current on platform updates, privacy changes (ATT, SKAdNetwork), and emerging UA opportunities
• Manage relationships with platform partners and vendors

Qualifications (Must-Have)

• 46+ years of experience in mobile user acquisition or performance marketing
• 13 years in consumer subscription businesses, preferably trial-based products
• Hands-on expertise managing multi-million-dollar budgets across Meta, Google App Campaigns, TikTok, and Apple Ads
• Strong analytical skills with Excel/Google Sheets, experimentation, and performance modeling
• Experience with mobile attribution tools such as Appsflyer
• Solid understanding of iOS privacy changes and mobile measurement
• Proven ability to optimize toward ROI/ROAS

Other Details:

• Location: Pune / Nashik (Work From Office)
• CTC: 15 LPA 20 LPA

Nice to Have

• Experience in education, gaming, marketplaces, or consumer apps
• Familiarity with Looker
• Experience guiding mobile-first creative production
• Exposure to influencer or alternative growth channels

Key Attributes

• Growth-oriented and experiment-driven
• Highly analytical and results-focused
• Fast decision-maker with strong business judgment
• Excellent communicator and collaborator
• Passion for mobile products and user behavior