Growth Marketing Manager

About Strand Life Sciences:

Strand Life Sciences is a pioneering genomics and bioinformatics company founded in 2000. We combine deep expertise in data science with hands-on laboratory experience to deliver integrated solutions across research, diagnostics, and precision medicine. With a CAP-accredited clinical genomics lab and decades of experience in bioinformatics software and analytics, Strand partners with leading global diagnostics, pharma, and life science companies to accelerate discovery, improve clinical insights, and advance healthcare through data-driven innovation.

About the Position

We are looking for an AI-savvy Growth Specialist who can build and scale lead generation engines using automation, AI tools, and data-driven experimentation.

This person will not just execute campaigns they will identify growth opportunities, propose new initiatives, build systems using AI tools, and directly contribute to revenue growth.

Key Responsibilities:

1. AI-Led Lead Generation

• Build and optimize outbound and inbound lead generation systems
• Use AI tools for prospect research, enrichment, personalization, and sequencing
• Automate workflows across CRM, email, LinkedIn, and marketing platforms
• Create scalable lead pipelines for enterprise and mid-market segments

2. Growth Experiments & New Initiatives

• Propose and execute AI-powered growth experiments
• Identify new acquisition channels (communities, partnerships, automation funnels)
• Build micro-campaigns to test ICP segments and new markets
• Run rapid A/B experiments and optimize based on data

3. Marketing Automation & AI Orchestration

• Integrate AI tools into marketing and sales workflows
• Build GPT-powered workflows (content, research, outbound personalization, reporting)
• Reduce manual effort through automation and smart systems
• Improve marketing productivity and speed-to-execution

4. Data & Performance Optimization

• Track KPIs: SQLs, MQLs, CAC, response rates, pipeline velocity
• Build dashboards and attribution models
• Optimize lead quality, not just volume

Must-Have Skills

• Strong hands-on experience with AI tools (ChatGPT, Claude, Perplexity, Zapier, Clay, Apollo, HubSpot, etc.)
• Experience in B2B lead generation (especially outbound)
• Hand on experience and exposure in D2C/B2C.
• Understanding of ICP building and persona-based targeting
• Automation mindset knows how to connect tools and create workflows
• Data-driven decision maker
• Strong copywriting for cold outreach and positioning

Good to Have

• Experience in SaaS / AI companies
• Experience with ABM campaigns
• Familiarity with LinkedIn automation tools
• Basic understanding of APIs / no-code tools

What Were Really Looking For

• Someone who thinks like a growth hacker, not just a marketer
• High ownership and execution speed
• Proactive brings ideas instead of waiting for instructions
• Comfortable working directly with founders or leadership
• Obsessed with efficiency and leverage using AI

Outcome Expectation (First 6 Months)

• Predictable lead generation engine
• AI-enabled workflows reducing manual effort by 4060%
• 23 new growth initiatives tested and scaled
• Clear visibility on pipeline contribution

We offer

• An innovative and open culture in a truly multicultural environment
• An opportunity to make a fundamental impact on human health
• Vibrant multidisciplinary scientific interaction and learning opportunity
• A collaborative and solution-oriented environment where you can make a difference
• A competitive salary and generous benefits