Growth Marketing Manager

Role Overview

• Own end-to-end e-commerce (Website + App) performance
• Drive traffic, conversion, revenue, margins & retention
• Manage growth, operations & customer experience

Key Responsibilities

Website & App Management

• Manage website & app with Shopify/development agencies
• Improve conversion rate, UX & overall performance
• Monitor traffic, AOV, cart abandonment, orders (daily)
• Ensure fast load time, uptime & seamless mobile experience
• Run A/B tests (homepage, CTAs, checkout, product pages)

Growth & Performance Marketing

• Manage Google Ads & Meta Ads campaigns
• Drive customer acquisition, retention & revenue growth
• Optimize ROAS, bids, targeting & campaigns
• Analyze data to find growth opportunities
• Improve conversion funnel & ROI

Revenue & Analytics

• Track daily metrics: conversion, AOV, revenue
• Do revenue forecasting & trend analysis
• Use tools like Google Analytics, Excel, Power BI
• Optimize unit economics (CAC, LTV, margins)

Customer Retention & CRM

• Do customer segmentation (RFM analysis)
• Improve repeat purchases & LTV
• Run email marketing (nurture, upsell, retention)
• Build & manage loyalty programs
• Personalize customer experience

Operations & Coordination

• Work with marketing, ops, fulfilment & customer support teams
• Manage inventory sync, payments & reporting
• Coordinate with external agencies (web + performance)
• Ensure smooth order processing & delivery experience

Reporting & Stakeholder Management

• Track & review website + campaign performance
• Review agency reports (ROAS, performance metrics)
• Conduct weekly syncs with internal teams & stakeholders

Must-Have Skills

• 610 years in D2C / E-commerce / Growth roles
• Strong data-driven & analytical mindset
• Experience with Shopify or similar platforms
• Hands-on with Google Ads, Meta Ads, GA4
• Knowledge of performance marketing & CRM
• Strong business acumen & revenue ownership

Nice to Have

• Experience in luxury / premium brands
• Tools like Tableau / Data Studio
• Home furnishings or similar category experience

Why Join

• High ownership role
• Build & scale e-commerce from scratch (0 1)
• Direct impact on revenue & growth