Growth Marketing Manager

Title: Growth Marketing Manager

Location: Pune (onsite)

Experience: 8 years

Comp Range (Indicative): 2530 LPA

About the Role

We are expanding across Fitness, Restaurants, Hotels, and Contract Food Services and were looking for a hands-on Growth Marketing Manager to build and scale our demand generation engine.

You will be responsible for running multi-channel campaigns, owning our funnels, optimizing conversions, and building the marketing machine that fuels our next stage of growth.

This is a high-ownership, execution-focused role for someone who loves building from scratch.

Responsibilities

Demand Generation

Plan, execute, and optimize campaigns across LinkedIn, Google, email, and social

Build vertical-specific funnels for Fitness, Restaurants, and Hotels

Drive MQL SQL Opportunity progression

Manage campaigns from idea execution reporting

Website & Conversion

Own landing pages, A/B tests, and conversion optimization

Collaborate with content + design to drive consistent messaging

Improve demo conversion and lead quality

Lifecycle Marketing

Build nurture workflows and automated sequences

Create onboarding, re-engagement, and upsell campaigns

Cross-Functional

Work closely with SDRs & AEs to refine messaging

Translate product updates into GTM plays

Collaborate with marketing ops for automation + attribution

Analytics

Own dashboards for CAC, CPL, MQL SQL conversions

Deliver weekly reporting to leadership

Optimize budget allocation based on ROI

Required Experience

48 years in B2B SaaS growth or demand gen roles

Hands-on experience with HubSpot or similar (mandatory)

Proven ability to drive pipeline growth

Strong execution skills with a bias for action

Experience with running paid campaigns

Strong analytical + communication skills

Bonus

Experience in vertical SaaS (fitness, hospitality, retail, restaurants)

Experience supporting US-facing sales teams

Webflow/WordPress/HubSpot CMS experience