Growth Marketing Manager
PlayAblo.ai
7 - 9 years
Bengaluru
Posted: 05/03/2026
Job Description
We are looking for a performance-driven Growth Marketing Manager who
wants to build and scale a measurable B2B SaaS demand engine.
You will work directly with the founder and sales leadership to:
- Improve inbound lead quality
- Increase demo-to-opportunity conversion
- Build vertical-focused acquisition campaigns
- Create predictable marketing-sourced pipeline
This is a high-ownership, execution-heavy role with clear revenue impact.
If you are looking to move beyond campaign execution and into
revenue-linked growth leadership, this is that opportunity.
- Own and optimize Google Ads & LinkedIn Ads
- Eliminate non-ICP lead inflow through smarter targeting
- Build high-intent keyword and vertical campaigns
- Drive measurable improvements in cost-per-SQLWe are looking for a performance-driven Growth Marketing Manager who
- Improve MQL SQL Opportunity conversion rates
- Implement structured lead scoring
- Design landing page experiments with web/design team
- Build and test messaging frameworks aligned to enterprise buyers
- Improve demo quality through sharper qualification filters
- Execute focused industry-specific campaigns
- Launch vertical landing pages
- Plan and execute quarterly webinar campaigns
- Support webinar-driven pipeline creation
- Build post-webinar follow-up automation
- Build lifecycle email workflows
- Maintain CRM hygiene for marketing-sourced tracking
- Present weekly dashboards with actionable insights
- Drive data-backed budget allocation decisions.
- Significant reduction in non-ICP leads
- Improved demo-to-SQL conversion rate
- Clear visibility into marketing-sourced pipeline
- Lower cost per qualified opportunity
- At least one vertical-focused campaign producing measurable SQLs
Who Should Apply
- 4years-7 years of experience in B2B SaaS growth / performance
marketing
- Strong understanding of enterprise sales funnels
- Comfortable owning numbers, not just campaigns
- Hands-on with Google Ads, LinkedIn Ads, CRM, and marketing
automation
- Data-first thinker who understands CAC, SQL, pipeline math
You should be comfortable being measured on pipeline contribution, not
just traffic.
Growth Path & Opportunity
This role is designed as the foundation of our Demand Generation
function.
High performers in this role will have the opportunity to grow into:
Senior Growth Lead
Head of Demand Generation
Revenue Marketing Lead
As our marketing team scales, this position will evolve into a leadership
role with team-building responsibilities.
You will be building the system that future marketing hires will scale.
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