Key Responsibilities

Own end-to-end user acquisition strategy across paid and organic channels (Google, Meta, YouTube, affiliates, influencers, app installs, SEO, etc.)
Plan, launch, and optimize performance marketing campaigns with a strong focus on CAC, ROAS, LTV, and payback period
Drive rapid experimentation on creatives, audiences, funnels, and landing pages to unlock scalable growth
Work closely with product and tech teams to improve onboarding and conversion rates across the user funnel
Track and analyze acquisition performance using tools like GA, AppsFlyer, Mixpanel, or similar
Identify and test new acquisition channels and partnerships to diversify growth
Collaborate with content, brand, and design teams to build high-performing creatives
Own weekly/monthly growth reporting and present clear insights and recommendations to leadership

Growth Marketing Manager