Growth Marketing Manager

Job Description: Performance Marketing Manager

Role Overview

The role focuses on driving digital growth, generating high-quality leads, and increasing Secninjazs visibility across platforms like LinkedIn, Instagram, X, and Google. The objective is to build effective digital campaigns that attract enterprise cybersecurity clients.

Key Responsibilities

- Plan and execute paid campaigns (LinkedIn, Instagram, X, Google).

- Generate qualified leads for cybersecurity services (VAPT, SOC, cloud security).

- Optimize campaigns for conversions and ROI.

- Build funnels, retargeting systems, and lead workflows.

- Target CISOs, CTOs, CIOs, IT Directors, and Security Heads.

- Manage outreach and engagement strategies.

- Create landing pages and conversion-focused assets.

- Collaborate on creatives, lead magnets, and ad copy.

- Track CPL, CTR, ROI, impressions, conversions.

- Provide weekly/monthly performance reports.

Required Skills

- 2 to 7 years experience in performance/growth marketing.

- Strong expertise in LinkedIn Ads.

- Understanding of B2B funnels and enterprise lead generation.

- Proficiency with Sales Navigator, CRM tools, analytics, and ad platforms.

- Analytical mindset for optimization.