Growth Marketing Manager

About Us

CoachLogik is an AI-powered platform for strength training that connects coaches and athletes through intelligent programming, real-time feedback, and performance analytics. We're a small team building something we wish existed when we were coachingreplacing messy spreadsheets and fragmented messaging with a cohesive, AI-native system.

The Role

Were hiring aGrowth Marketing Managerwho lives at the intersection of fitness and tech. You aren't just running ads; youre building the growth engine for a product that changes how athletes train. You'll own the full AARRR funnel and use a mix of data-driven experimentation and high-quality fitness storytelling to grow our community.

What Youll Work On

• Founder-Level Growth:Architect growth strategies across paid (Meta/Google), organic (SEO), and lifecycle (Email/WhatsApp) to reach coaches and high-performance athletes.
• Community Distribution:Get deep into the trenches of Reddit, Discord, and niche strength training forums to build organic trust and high-intent loops.
• AI-Native Content:Use agentic LLM workflows and AI tools to generate high-velocity technical fitness content, ad creatives, and landing pages.
• The "Aha!" Moment:Work with product to refine the self-serve onboarding flow, ensuring coaches see the value of our AI programming immediately.
• Data & Performance:Track and optimize SaaS metrics (CAC, LTV, MRR) to guide our weekly growth sprints.

What Were Looking For

• You Ship:Youd rather run an "imperfect" experiment today than plan a campaign for a month.
• Fitness DNA:You understand the world of strength training, periodization, and the specific pain points coaches face.
• AI-First Mindset:Youre comfortable using AI tools to move faster and don't wait for a designer to ship assets.
• SaaS Savvy:You deeply understand the subscription lifecycle and how to drive retention in a prosumer software environment.
• Ownership:You take total responsibility for your KPIs. In a small team, your impact is immediate and visible.
• Location:Immediate availability to join the team in ourHSR Layout, Bengaluru office.

Our Stack

• Marketing Tech:Google Analytics 4, Mixpanel, PostHog
• Automation:HubSpot, Customer.io, Zapier
• Web/Design:Webflow, Framer, Canva, Figma
• AI:Claude, OpenAI, Midjourney (for ad assets)

Nice to Have

• Direct experience as a coach or athlete.
• Previous experience in Sports Tech or a high-growth AI startup.
• A fitness-related side project or social media following you've built.

What We Offer

• 8-12 LPA CTC (negotiable)
• In-person, HSR Layout, Bengaluru.
• Direct impact on product direction.
• Work on cutting-edge AI daily agents and copilots are core to what we build.

To Apply

Send a short note on thescrappiest growth experimentyouve run and a link to something youve built or scaled (GitHub, side project, portfolio, or even a training program you're proud of).