Growth Marketing Manager

Position : Growth Marketing Manager

Location: Bengaluru, India (Remote)

About Us :

Real Eyes is a creative performance agency, a part of AdMax Local specializing in eCommerce and Search & Social marketing. Our mission is to help businesses realize and achieve their potential. We partner with businesses to achieve performance at scale with our brand and data-driven creative seamlessly integrated with a full-funnel media strategy. Our approach defines the creative strategies that resonate at each stage of the consumer decision journey, resulting in profitable growth.

About the Role:

AdMax Local Digital is seeking a Growth Marketing Manager (Paid Search & Paid Social) to lead, mentor, and scale a globally distributed team of Growth Marketing Specialists across Paid Search and Paid Social for our Real Eyes team. This is a senior, hands-on leadership role that blends people management, strategic ownership, and direct execution.

The Lead will be accountable for portfolio-level performance, global best-practice adoption, and talent development, while also personally managing a select set of high-impact Paid Search and Paid Social accounts across international markets.

Key Responsibilities:

Team Leadership & Global Delivery:

• Lead, coach, and develop a team of Growth Marketing Specialists across regions and time zones
• Own onboarding, training plans, skill progression, and ongoing performance management
• Establish and enforce global best practices, QA frameworks, and delivery standards
• Provide strategic oversight and escalation support for complex or underperforming accounts
• Build a culture of experimentation, accountability, and continuous improvement
• Act as senior strategic owner for assigned global accounts
• Translate client business objectives into scalable Paid Search and Paid Social strategies
• Lead quarterly business reviews (QBRs), annual planning, and test roadmaps
• Partner closely with Creative, Analytics, CRO, and Client Leadership teams to deliver integrated growth strategies
• Support senior client communications and strategic presentations

Hands-on Channel Execution:

• Personally manage and optimize a subset of Paid Search and Paid Social accounts
• Build, launch, and scale campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, and emerging platforms
• Drive structured experimentation across keywords, audiences, bidding strategies, creatives, and landing experiences
• Ensure strong measurement foundations, attribution readiness, and tracking accuracy
• Own performance reporting, insights generation, and outcome-focused storytelling
• Identify trends, risks, and growth opportunities across global portfolios
• Ensure data-driven decision-making using platform insights, analytics tools, and test results
• Drive efficiency, scale, and incremental revenue growth across regions
• Develop and maintain learning agendas for clients around key projects for campaign structure, audiences, creative and measurement.
• Methodical A/B testing of keywords, ads and other media tactics
• Support media and creative strategy, planning, and implementation of campaigns to deliver against KPIs.
• Requires strong project management skills to prioritize day-to-day standard tasks, test activation, and campaign optimization.
• Participate in internal meetings, share, and collaborate with all team members.
• Own Meta Measurement and incrementality programs (e.g., Conversion Lift / Brand Lift) to quantify true incremental impact and inform scaling decisions
• Build and optimize eCommerce social programs including Catalog Ads / Dynamic Product Ads, product set strategy, feed diagnostics, and merchandising-led creative
• Lead attribution testing across platforms and analytics (e.g., Meta vs GA4), validate conversion paths, and recommend reporting/optimization adjustments
• Implement, QA, and troubleshoot Meta Pixel + Conversions API (CAPI) setups including event mapping, deduplication, AEM configuration, and fixing data-quality gaps

Key KPIs & Success Metrics

Success in this role will be measured by:

• Achievement of client revenue, ROAS, CPA, and efficiency targets across Paid Search and Paid Social
• Consistent portfolio growth and scalability across global markets
• Quality and consistency of testing frameworks and learnings adoption
• Client retention, satisfaction scores, and expansion opportunities
• Team performance indicators including skill progression, utilization, and retention
• Reduction in errors, rework, and last-minute escalations through strong QA and planning
• Timely delivery against SLAs, roadmaps, and strategic commitments

Requirements:

• This role requires working remotely from 4am to 1pm PST
• 10+ years of experience in Paid Search and Paid Social, with significant agency experience
• Bachelors degree in marketing, Business, Analytics, or a related discipline
• 4+ years of experience in strong tracking implementation skills: Meta Pixel + CAPI, GA4/GTM (including server-side where applicable), event schema design, and ongoing troubleshooting
• Hands-on expertise in Meta Measurement (lift tests), eCommerce Catalog/Dynamic Product Ads, and attribution methodologies
• Proven experience leading and scaling high-performing global marketing teams
• Deep expertise in Google Ads, Microsoft Ads, and Meta. TikTok experience strongly preferred
• Strong understanding of direct response marketing, full-funnel growth strategies, and attribution
• Experience managing senior client stakeholders across international markets
• Advanced analytical skills with the ability to convert data into strategic recommendations
• Strong Excel / Google Sheets proficiency; experience with dashboards and BI tools
• Exposure to CRO, analytics implementations, and conversion tracking frameworks
• Excellent communication, prioritization, and cross-functional leadership skills

Why Join AdMax Local:

• Be part of a fast-growing international marketing technology company.
• Work on high-impact, performance-driven campaigns for global clients.
• Collaborate with a talented and supportive team focused on innovation and results.
• Enjoy opportunities to grow your paid search expertise with global exposure.