Growth Marketing Lead – SaaS / AI

Job Title: Growth Marketing Lead SaaS / AI

Company: Pixellr.ai

Location: Bangalore

About Pixellr.ai

Pixellr.ai is building the future of AI-powered revenue operations through autonomous AI agents. Our platform enables businesses to automate lead engagement, outreach, appointment scheduling, and revenue workflows across channels such as WhatsApp, email, and voice.

We are looking for a Growth Marketing Lead who can build and drive our marketing engine while positioning our founders as strong voices in the AI ecosystem.

Role Overview

As the Growth Marketing Lead, you will be responsible for building Pixellr.ais demand generation and brand authority strategy. You will coordinate content, PR, performance marketing, partnerships, and founder branding initiatives to create consistent inbound demand and industry visibility.

This role requires someone who understands SaaS growth marketing, AI storytelling, and founder-led brand building.

Key Responsibilities

1. Founder Personal Branding

• Develop and execute the founders thought leadership strategy on LinkedIn and other platforms
• Create a consistent content calendar including posts, articles, and video content
• Coordinate podcast appearances, interviews, and speaking opportunities
• Manage media outreach to position founders in AI, SaaS, and startup publications

2. Content & Brand Storytelling

• Develop compelling narratives around AI agents, automation, and the future of revenue operations
• Coordinate production of brand videos, product explainer videos, and thought leadership clips
• Create high-quality marketing assets such as case studies, product one-pagers, and educational content
• Drive storytelling that positions Pixellr.ai as a category leader in AI agents

3. Performance Marketing & Lead Generation

• Plan and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Build full-funnel campaigns (awareness engagement demo bookings)
• Implement tracking systems including pixels, conversion tracking, and CRM integration
• Continuously optimize campaigns for cost per lead and conversions

4. Organic Growth & SEO

• Develop SEO strategy targeting AI automation and sales automation keywords
• Coordinate production of high-quality blogs, guides, and industry insights
• Build inbound demand through educational content and thought leadership

5. PR, Media & Industry Presence

• Build relationships with media outlets, startup publications, and AI communities
• Secure coverage in platforms such as Entrepreneur India, YourStory, Inc42, and other tech publications
• Identify and secure opportunities for podcasts, interviews, and guest articles

6. Strategic Partnerships

• Identify partnership opportunities with SaaS platforms, CRM providers, marketing agencies, and startup ecosystems
• Drive co-marketing initiatives including webinars and joint campaigns

7. Events & Industry Visibility

• Identify and coordinate participation in AI conferences, SaaS events, and startup exhibitions
• Manage event strategy including speaking opportunities, workshops, and product demos

8. Marketing Analytics & Growth Optimization

• Track key growth metrics including lead generation, CAC, conversion rates, and marketing ROI
• Continuously optimize campaigns and marketing channels based on performance data

Ideal Candidate

We are looking for someone who:

• Has 510 years of experience in growth marketing for SaaS or AI companies
• Has experience building founder-led brands or thought leadership
• Has hands-on knowledge of performance marketing (Google Ads, LinkedIn Ads, Meta Ads)
• Has strong skills in content strategy, storytelling, and category positioning
• Has experience working with PR, podcasts, and media outreach
• Understands startup growth, demand generation, and inbound marketing
• Is highly proactive, analytical, and comfortable working in a fast-moving startup environment

What Makes This Role Unique

• Opportunity to build the marketing engine from the ground up
• Work directly with the founders to shape the companys industry narrative
• Play a key role in positioning Pixellr.ai as a category leader in AI agents
• Significant ownership and growth potential as the company scales

How to Apply

Interested candidates can apply via LinkedIn or send their profile to careers@pixellr.ai with the subject line:

Application Growth Marketing Lead (Pixellr.ai).