Growth Marketing Lead

B2B Demand Generation / Growth Marketing Lead (Revenue-Led)

Work Location: Hyderabad or Gurugram Sec 49

Experience: 815 years

Function: Revenue Marketing / Demand Generation

Why This Role:

This is a hands-on B2B Demand Generation role focused on pipeline and revenue, not vanity metrics.

If your background is primarily SEO, content, social media, or brand marketing, this role is not a fit.

If youve built and scaled B2B demand engines with clear revenue outcomes, keep reading.

What Youll Own:

• Build and scale B2B demand generation programs with direct pipeline and revenue impact
• Own performance marketing across LinkedIn Ads and Google Ads
• Design and run ABM, outbound-assisted, and paid campaigns
• Drive continuous optimization using CAC, CPL, ROI, and funnel metrics
• Own the MQL SQL Opportunity Revenue funnel
• Partner closely with Sales, SDRs, and Leadership on ICP, targeting, and campaign strategy
• Manage and deploy 1 Cr+ annual budgets effectively

What Were Looking For (Non-Negotiable):

• B2B experience only (SaaS, Tech-enabled services, Global services, HRTech)
• Proven ownership of pipeline and revenue outcomes
• Strong Sales alignment experience (ICP, funnel optimization, qualification)
• Hands-on experience with LinkedIn Ads, Google Ads
• Worked in growth-stage or scaled companies (100+ employees)
• Comfortable owning numbers, targets, and accountability

Tools Experience (Table Stakes):

• Apollo, LinkedIn Sales Navigator, Lusha, ZoomInfo
• Experience with modern B2B growth tools such as:
• CRM & Marketing Automation (HubSpot, Salesforce, Marketo, etc.) Nice to Have
• Global B2B exposure (US, UK, Europe, MEA markets)
• Experience selling complex B2B services or SaaS-like offerings
• Strong analytical mindset with data-driven decision making