Growth Marketer (CMO)

Role Overview:-

We are looking for a high-impact Chief Marketing Officer (CMO) who combines strategic marketing leadership with strong business acumen and a deep understanding of how businesses scale. This role requires a marketing leader who not only drives brand and demand generation but also thinks like a business operator, owning growth outcomes and contributing directly to revenue and company strategy.

The ideal candidate will have significant experience in B2B SaaS or technology-driven companies, with a proven track record of building scalable growth engines, driving revenue, and leading marketing as a core business function.

In addition to traditional demand generation and brand marketing, this role will also focus on building influencer and creator-led marketing programs to strengthen brand authority and drive high-quality demand from key decision-makers.

This is a foundational leadership role that requires someone who can operate at both strategic and execution levels, partner closely with leadership, and help scale the company globally.

Key Responsibilities:

Business Leadership & Strategic Growth

• Act as a core business leader, contributing to overall company strategy, revenue planning, and market expansion.
• Own marketing-driven revenue targets, pipeline growth, and customer acquisition efficiency.
• Demonstrate strong business acumen with understanding of P&L, unit economics, CAC, LTV, and revenue forecasting.
• Partner with the CEO, Sales, Product, and Finance teams to align marketing strategy with business goals and revenue growth.
• Identify new market opportunities, growth channels, and strategic partnerships.

Demand Generation & Revenue Growth

• Build and scale a predictable demand generation engine across paid, organic, partnerships, and influencer channels.
• Drive high-quality pipeline generation aligned with enterprise and mid-market ICPs.
• Optimize the entire marketing funnel from awareness to pipeline to revenue.
• Implement data-driven growth experiments to continuously improve acquisition efficiency.

Influencer & Creator Marketing

• Develop and scale a B2B influencer marketing strategy targeting industry leaders, creators, and marketing decision-makers.
• Build long-term partnerships with creators, thought leaders, and industry experts across platforms such as LinkedIn, YouTube, and Instagram.
• Launch creator-led campaigns, webinars, podcasts, and co-branded content to drive brand awareness and inbound demand.
• Establish Flixstock as a thought leader through strategic creator collaborations and industry voices.

Performance Marketing & Growth Channels

• Oversee paid acquisition strategies across Google, Meta, LinkedIn, and other growth channels.
• Ensure efficient budget allocation and ROI across marketing investments.
• Continuously optimize key growth metrics such as CPL, CAC, ROAS, pipeline conversion, and revenue attribution.
• Build scalable multi-channel growth playbooks.

Brand & Market Positioning

• Define and strengthen the global brand positioning for Flixstock in the AI, retail, and ecommerce technology ecosystem.
• Drive thought leadership through content, PR, industry partnerships, and events.
• Develop compelling category narratives and messaging frameworks that resonate with enterprise buyers.

Marketing Operations & Analytics

• Build a data-first marketing organization with clear attribution from campaign to revenue.
• Implement marketing systems and analytics frameworks to track pipeline contribution, customer acquisition efficiency, and ROI.
• Develop dashboards and performance reporting to guide strategic decision-making.

What Were Looking For:

Must-Haves:

• 6+ years of experience in marketing.
• Strong business acumen with experience influencing or owning revenue outcomes.
• Proven experience in B2B SaaS, technology, or high-growth startup environments.
• Demonstrated success in building scalable demand generation and growth systems.
• Experience with influencer or creator-led marketing strategies.
• Deep understanding of B2B sales cycles, enterprise buying journeys, and revenue funnels.
• Ability to operate both strategically and hands-on in high-growth environments.

Good to Have:

• Experience working with global markets (US, Europe, APAC).
• Experience with Account-Based Marketing (ABM).
• Prior experience in AI, SaaS, MarTech, or AdTech ecosystems.
• Experience scaling marketing teams and managing large budgets.
• Entrepreneurial mindset with experience running or scaling business units.

What Success Looks Like:

• Marketing becomes a major driver of revenue and pipeline growth.
• A scalable multi-channel growth engine supporting global expansion.
• Strong brand authority and industry presence through thought leadership and influencer collaborations.
• Improved marketing efficiency with lower CAC and stronger conversion rates.
• Marketing operates as a core business growth function, not just a support function.