Growth Marketer

Location: Mumbai

Bullet is building the future of microdrama fast, addictive, culturally sharp storytelling designed for the next billion viewers.

Were not looking for a conventional marketer.

Were looking for a Growth Marketing someone who can engineer attention, build cultural heat, and scale audiences at speed.

If youve launched shows, scaled OTT platforms, grown short-video ecosystems, or built IP-led digital brands this is your arena.

1. Brand from Zero to Scale

• Build Bullets brand architecture and positioning
• Define sharp audience cohorts and growth loops
• Establish Bullet as a category-defining microdrama platform

2. 360 Show Launches

• Design and execute high-impact content campaigns
• Create hype cycles around every new title
• Orchestrate digital, creator, social, performance and PR together

3. Aggressive User Acquisition & Retention

• Drive performance-first growth across paid channels
• Build retention engines beyond install habit, binge, unlock
• Optimize funnels, conversion journeys and LTV

4. Viral & Creator-Led Marketing Engines

• Build influencer and UGC ecosystems
• Turn moments into trends
• Engineer shareable, cliff-driven cultural hooks

5. IP to Mass-Market Phenomenon

• Scale breakout titles into franchise-level properties
• Build repeatable show marketing playbooks
• Drive scale without losing creative sharpness

• 58 years in growth, performance marketing or brand scaling
• Experience in OTT, microdrama, short video, or high-growth digital content companies
• Proven record of scaling users or launching successful IP
• Strong command over paid media, attribution, experimentation & analytics
• Ability to think performance-first while building long-term brand equity
• Fast execution mindset you ship, test, iterate

• Are obsessed with data but driven by storytelling
• Move fast and execute faster
• Think in funnels, loops and flywheels
• Can build and lead a sharp, hungry marketing team
• Want to disrupt how India consumes drama

Were not building another streaming app.

Were building a new entertainment habit.

If you want to shape a category instead of joining one this is your chance.

Apply Here:

https://forms.zohopublic.in/BulletShorts/form/JobApplication/formperma/Ajn_C7HjMVa9LkJZ0np1ybqYxrBfmhSBNz5q2L7MD7g

Location: Mumbai