Growth Marketer

Job Overview

We are looking for a data-driven Growth Marketer to drive user acquisition, engagement, and revenue growth through paid, organic, and lifecycle marketing initiatives. The ideal candidate will have strong analytical skills and hands-on experience optimizing campaigns across digital channels.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Drive user acquisition, lead generation, and conversion rate optimization.
• Manage and optimize paid media budgets to maximize ROI.
• Conduct A/B testing on ads, landing pages, and funnels.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Own funnel metrics including CAC, LTV, ROAS, CTR, and conversion rates.
• Collaborate with product, design, and content teams to improve growth outcomes.
• Implement SEO, email, and lifecycle marketing initiatives where applicable.
• Track and report weekly and monthly growth performance.
• Stay updated on digital marketing trends, tools, and best practices.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 2+ years of experience in growth marketing or performance marketing .
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and marketing analytics.
• Strong understanding of funnels, attribution models, and growth metrics .
• Experience with landing page optimization and conversion rate optimization (CRO).
• Proficiency in Google Analytics, GA4, and tag management.
• Strong analytical, experimentation, and problem-solving skills.
• Ability to work in fast paced, growth oriented environments.

Tools & Technologies (Preferred)

• Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads
• Analytics: Google Analytics (GA4), Mixpanel, Amplitude
• Marketing Automation: HubSpot, Marketo, Webflow
• CRO & Testing: Google Optimize, VWO, Hotjar
• CRM: Salesforce, HubSpot

Certifications (Nice to Have)

• Google Ads Certification
• Meta Blueprint Certification
• HubSpot Growth Marketing Certification

What We Offer

• Competitive compensation and performance based incentives
• Ownership of high impact growth initiatives
• Opportunity to work in fast-scaling, data driven teams
• Career growth in growth and performance marketing