Growth Manager-Gaming (B2C)

Role Overview:

We are looking for a Growth Manager Gaming (B2C) to own the day-to-day and weekly growth engine for Rooter Shop. This role focuses on driving sales and transaction growth, optimizing performance across multiple channels, executing gaming-led campaigns and promotions, building creator and influencer partnerships, and ensuring strong availability of digital products.

This is a growth operations and marketing role, where the ideal candidate is a hands-on executor with a strong analytical mindset and a deep interest in the gaming ecosystem.

Key Responsibilities:

1. Sales & Transaction Growth (Core Ownership)

• Own GMV and transaction targets for Rooter Shop (B2C)
• Plan and execute weekly growth initiatives to drive volume through offers, bundles, placements, and campaigns
• Continuously optimize pricing, promotions, and product visibility to improve conversion and scale sales

2. Channel Performance Tracking & Optimization

• Track daily and weekly performance across paid, influencer, organic, community, and referral channels
• Analyze performance data to identify trends, gaps, and growth opportunities
• Drive quick optimizations across creatives, offers, landing pages, SKU focus, and targeting

3. Campaigns, Events & Promotions (Gaming Calendar)

• Plan and execute promotions aligned with game launches, esports tournaments, festivals, and weekends
• Design promotional mechanics such as limited-time deals, bundles, cashback/discounts, flash sales, and creator codes
• Coordinate campaign execution across store placements, creatives, banners, and communication channels (push, WhatsApp, community)

4. Influencer & Creator Partnerships

• Build and manage creator and influencer partnerships with a focus on driving measurable sales
• Execute creator-led commerce initiatives including live streams with CTAs, creator bundles, and drop campaigns
• Track performance, manage payouts, and report ROI at a creator level

5. Supply & Assortment Management (B2C Digital Products)

• Ensure strong supply health across SKUs, including availability, pricing competitiveness, and uptime
• Work closely with partners to manage replenishment of digital products (top-ups, gift cards, in-game currency)
• Identify demand gaps and expand the catalog using data insights, seasonality, and community demand

6. Execution & Operations (Day-to-Day)

• Maintain store hygiene, including accurate pricing, offer setup, banners, and product visibility
• Coordinate with internal teams (creative, community, support, finance, partner ops) for fast execution
• Handle escalations impacting sales such as payment issues, partner downtime, pricing mismatches, and failed orders

Success Metrics:

• GMV and transaction growth (weekly and monthly)
• Channel contribution and efficiency (ROAS / CAC, where applicable)
• Conversion rate and payment success rate
• Repeat purchase rate and retention cohorts
• Supply KPIs: SKU availability %, partner uptime, order failure rate, refund rate
• Influencer KPIs: sales per creator, code usage, CAC vs baseline

Requirements:

• Minimum 3 years of experience in e-commerce growth, commerce operations, performance marketing, partnerships, or category/sales operations
• Strong analytical skills with the ability to interpret dashboards and drive data-backed decisions
• Hands-on execution mindset with experience running campaigns end-to-end
• Comfort working with multiple stakeholders and external partners/vendors
• Strong interest in the gaming ecosystem, including games, esports, creators, and gamer purchasing behaviour

Nice to have:

• Experience with digital goods (gift cards, top-ups, in-game currency)
• Exposure to creator-led growth, community-driven commerce, or gaming brands
• Vendor or partner management experience

Qualifications:

Bachelors degree in Business, Marketing, Economics, Engineering, or a related field

Employee Benefits:

Hybrid Work Model: Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds.

About Rooter:

++ : Rooter has transformed from being a Live Streaming Platform hosting Indias largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called Rooter Shop for digital gaming currencies. Rooter Shop is the result of our belief in the propensity of Indian gamers to spend online on games, accessories and other digital assets.

Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that were here for the long haul, building an enduring Gaming brand out of India.

Website: https://web.rooter.gg/

LinkedIn: https://www.linkedin.com/company/hello-rooter/