Growth Manager (Lifecycle Marketing, CRO & Retention)

This role owns customer retention and conversion improvement across lifecycle touchpoints and the website. The objective is to increase repeat revenue and on-site conversion through structured, data-driven experimentation. This is an execution-heavy role with clear ownership from insight experiment implementation learning.

Lifecycle & Retention

• Own email, app and WhatsApp lifecycle flows end-to-end
• Segment customers based on behaviour, purchase history, and intent
• Drive repeat purchases, loyalty adoption, and frequency
• Continuously improve lifecycle performance through experimentation

Conversion Rate Optimization (CRO)

• Identify friction points across PDPs, collections, and checkout
• Plan and run CRO experiments (A/B tests, layout changes, messaging tweaks)
• Make basic Shopify theme edits required to execute CRO tests quickly
• Coordinate with design and ops teams to ship experiments without delays

Experimentation & Performance Analysis

• Use data to prioritise experiments across lifecycle and website surfaces
• Track KPIs such as repeat revenue, conversion rates, cohort performance
• Document learnings and apply them to future experiments
• Maintain a clear experimentation backlog and learning loop

Cross-functional collaboration

• Work closely with design, ops, and growth stakeholders to align execution
• Ensure lifecycle and CRO efforts support broader business goals

• Design creatives from scratch
• Write long-form brand or campaign content
• Run paid ads or acquisition campaigns
• Handle customer support tickets
• Manage social media or content calendars
• Build complex custom apps or deep backend engineering

• Strong experience in lifecycle marketing and/or CRO
• Proven, hands-on experience executing experiments (not just planning them)
• Data-driven and comfortable working with numbers and cohorts
• Familiar with tools like Manychat, WhatsApp platforms, Shopify analytics
• Comfortable making basic Shopify theme edits (Liquid familiarity is a plus, not mandatory)
• Ecommerce or D2C experience strongly preferred

• 8-10 LPA , depending on experience and fit
• Performance bonus tied to repeat revenue uplift and CRO impact

As the business scales, retention and conversion become primary growth levers. This role directly impacts revenue quality by improving how customers convert, return, and engage over time. The work here compounds quickly and is highly visible across the business.