Growth Executive

About the Role

We are looking for a Growth Executive who will be responsible for improving conversions and scaling revenue through data-driven experimentation. This role sits at the intersection of marketing, product, and sales. You will not just run campaigns. You will own the full growth funnel, from registrations to final conversions.

Key Responsibilities

1. Acquisition

• Plan and execute paid and organic acquisition campaigns across Meta, Google, WhatsApp, SEO , and other relevant channels
• Improve registration quality and optimise Cost per Acquisition (CAC)
• Work closely with the sales team to align on lead intent, follow-ups, and quality feedback.

2. Funnel & Conversion Optimisation

• Build, monitor, and analyse funnels using business analytics tools
• Identify friction points and conversion leaks through cohort and funnel analysis
• Drive continuous optimisation of landing pages, CTAs, forms, and booking flows

3. Experimentation & Growth Hacking

• Run rapid A/B tests on:
• Ad creatives and hooks
• Landing page wireframes and content planning
• WhatsApp retargeting using offers and urgency triggers
• Launch new experiments every week and scale high-performing initiatives

4. Analytics & Reporting

• Track key growth metrics such as CPL, CAC, ROAS, and conversion rates
• Work with product and tech teams to plan and implement analytics tracking event s for accurate funnel and conversion analysis.
• Build and maintain dashboards using Google Sheets, business analytics tools, and CRM data
• Identify whats working versus whats wasting budget
• Share weekly insights, learnings, and recommendations with leadership

5. Cross-Functional Collaboration

• Work closely with:
• Design teams for creatives and visual assets
• Tech/Product teams for website and app funnel improvements
• Sales teams for lead feedback and closure insights

Key Metrics You Will Own

• Cost per Acquisition (CPL and CAC)
• Revenue contribution from growth channels
• Funnel drop-off reduction and conversion improvement

Skills & Qualifications

Must-Have

• 3 years of experience in growth marketing
• Strong understanding of funnels and conversion optimisation
• Hands-on experience with Meta Ads and Google Ads
• Data-driven mindset with strong skills in Excel/Google Sheets, and analytical tools

Good-to-Have

• Experience with service businesses, marketplaces, or D2C brands
• Familiarity with A/B testing tools and CRM systems
• Strong copy sense for ads, landing pages, and CTAs

Your Growth:

Youll experience Series B, C in 24-months.

Youll see a 100-people team becoming a 200-people and will grab the rarest opportunity to be in the room where the companys decisions are planned with founders and business leaders.

Note: We are an equal opportunity employer. This opportunity is open to all irrespective of gender, social or ethnic affiliation.

Feel free to reach us at: Email :

Website :