Growth Executive, Offline GTM (Legal AI)

Job Title: Executive Lead Offline GTM and Growth (Legal AI)

Company: Lawroom AI

Location: Delhi NCR (Primary)

Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, Karnataka

Lawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers.

This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education.

• Drive direct sales of Lawroom AI subscriptions
• Conduct in-person product demos in courts, chambers, and offices
• Build strong relationships with advocates, clerks, juniors, and bar associations
• Own territory-wise revenue and user onboarding

• Execute hyper-local GTM strategies for
• Delhi High Court
• Punjab and Haryana High Court
• Karnataka High Court
• Identify practice-specific use cases in litigation, drafting, research, and case preparation
• Use peer influence and word-of-mouth within the legal ecosystem

• Plan and execute offline workshops on
• AI-powered legal research
• Faster drafting and case preparation
• Daily productivity for litigators
• Partner with bar associations, law chambers, and law colleges
• Conduct hands-on training sessions
• Convert workshop participants into paying users

• Follow an education-first approach to selling
• Drive Trial to Habit to Subscription adoption
• Enable live trials during demos and workshops
• Onboard senior advocates as early champions
• Leverage juniors and clerks as daily product users

• Gather real-time feedback from lawyers
• Share insights with product and leadership teams
• Track competing tools and traditional legal workflows

• 2 to 6 years of experience in offline sales, business development, or field marketing
• Experience in legal, SaaS, edtech, or B2B sectors preferred
• Comfortable engaging with advocates and senior professionals
• Strong communication and presentation skills
• Willing to travel frequently and work around court schedules
• Confident in conducting workshops and demos

• Active presence in one or two High Courts
• Regular workshops with consistent attendance
• Monthly user acquisition through offline channels
• Strong network of lawyer advocates and referrers
• A repeatable offline GTM playbook for legal AI adoption