Growth & Community Activation Lead

Community Growth & Engagement Manager

Company: Ridhira Group

About Ridhira Group

Ridhira Group is a rapidly scaling brand in luxury wellness, experiential retreats, holistic living, lifestyle memberships, wellness products, and premium hospitality. The company is expanding its digital footprint with a strong e-commerce vertical focused on wellness and lifestyle products.

(Wellness | Real Estate | Student Networks | Subscription Ecosystem)

Location: Hyderabad (Field + Strategic Role)

About the Role

We are building a new category at the intersection of wellness, hospitality, real estate, and AI-powered community ecosystems.

This role is responsible for designing and executing high-impact community engagement strategies across:

• Gated communities
• Corporate clusters
• Student networks (Tier 1, 2, 3 engineering & management colleges)
• Wellness-focused resident associations
• High-income urban neighborhoods

The objective is simple but ambitious:

Drive inbound demand, qualified footfall, and subscription adoption through structured community activation.

This is not an events job.

This is a growth + psychology + on-ground execution role.

Core Mission

• Convert communities into high-engagement ecosystems.
• Launch wellness challenges, habit-forming programs, and experience-based engagement formats.
• Build recurring touchpoints that naturally funnel residents into:
• Wellness subscriptions
• Retreat experiences
• Real estate site visits
• Premium community programs

Key Responsibilities

1. Community Activation Strategy

• Identify high-value gated communities and residential clusters.
• Build structured engagement calendars (90-day cycles).
• Design hyperlocal programs: wellness weeks, fitness challenges, biohacking sessions, mental health workshops, longevity awareness programs.
• Partner with RWAs, clubhouse committees, and lifestyle heads.

2. Student & Youth Network Expansion

• Collaborate with student networks and campus ambassadors.
• Launch student-led sales and community ambassador programs.
• Design gamified referral models.
• Create inter-college wellness competitions and innovation challenges.

3. Subscription & Inbound Lead Engine

• Build structured inbound funnels from offline community events.
• Track and optimize:
• Footfall
• Lead qualification
• Subscription conversions
• Event-to-site-visit ratio
• Use CRM and AI-based tracking systems.

4. Experiential Programming

• Organize
• Wellness camps
• Biohacking workshops
• Longevity awareness talks
• Preventive health screenings
• Fitness and mindfulness challenges
• Convert participation into long-term engagement journeys.

5. Data-Driven Execution

• Maintain KPI dashboards.
• Track engagement metrics.
• Optimize CAC (Customer Acquisition Cost) via community-driven growth.
• Create scalable playbooks for replication across cities.

Required Skills & Background

We are looking for candidates with 48 years experience in one or more of the following:

• Community Growth / Community Management
• Consumer Marketing / Field Marketing
• HealthTech / Wellness / Fitness ecosystems
• D2C subscription businesses
• Startup growth roles
• Real estate marketing activation
• Campus ambassador program management

Strong preference for candidates who have worked in:

• HealthTech startups
• Fitness chains
• Membership platforms
• Co-living brands
• Premium lifestyle brands
• EdTech or student engagement platforms

Must-Have Competencies

• High emotional intelligence
• Strong public speaking ability
• On-ground execution comfort
• Structured thinking
• CRM & data familiarity
• Event-to-revenue conversion mindset
• Negotiation with RWAs and community bodies
• Basic digital marketing understanding
• Lead funnel awareness

Performance Metrics

• Number of activated communities per quarter
• Engagement participation rate
• Qualified inbound leads generated
• Subscription conversion rate
• Real estate site visits driven
• Community retention score
• Cost per lead reduction over time

What Makes This Role Unique

• Direct exposure to a multi-vertical ecosystem: wellness, hospitality, subscription, and real estate.
• Opportunity to build a scalable community-led acquisition model.
• Ability to architect structured playbooks that can be replicated nationally.
• Strong strategic visibility with leadership.

Apply Now:

Email: anusha@ridhira.com

WhatsApp CV: +91 7386688223