Growth Associate

About the Company

Resolute/HumanFractal.Ai is an integrated digital health & wellness platform covering precision wellness, continuous virtual care and digital therapeutics. We create hyper-personalized health and wellness journeys which are intuitive, always on, holistic and outcome focused. We are a team of Clinicians, Engineers, Data Scientists, Practitioners, Behavioral experts with One Long Term Goal - Unlocking Full Health Potential for everyone.

Alignment with Resolutes Goals

1. Driving interest, awareness and collaborations with businesses.

2. Calculating and gauging interest from target consumers within business partnerships.

3. Designing metrics and KPIs to evaluate growth and ROI for Resolute.

4. Evaluating growth efforts in Resolutes timeline to hit mass markets.

Role Overview

This position is designed to bridge the gap between the Marketing and Product team with the Sales team. In essence, this role requires research of the various potential collaborations and decision-makers to expand Resolutes presence to adjacent complementary businesses. In doing so, Resolutes vision of hitting a B2C model, through a B2B2C framework, is one step closer to fruition.

Key Responsibilities

B2B-centric:

Identify, evaluate and onboard strategic partners or channels.

Collaborate with Sales/Partnerships teams to build scalable co-marketing and co-selling funnels.

Enable partners with toolkits, training, and marketing assets.

Track partner performance and optimize partner lifecycle experience.

B2C-centric:

Design and implement onboarding flows that drive early value for end-users.

Run product-led growth loops that leverage B2B partners to acquire consumers (e.g., referral, upsells).

Analyze end-user friction points across acquisition and onboarding stages.

Sales Funnel:

Continuously experiment across both B2B and B2C funnels.

Run A/B tests on messaging, sign-up flows, pricing models, or UI/UX touchpoints.

Work closely with Engineering and Marketing teams to execute experiments end-to-end

Data Insights:

Design and evaluate KPIs to track growth progress.

Build growth dashboards tracking cohort behavior of both businesses and consumers.

Segment data to find high-LTV partner profiles and user personas.

Retention Strategies:

Craft engagement strategies (email, in-app, push) personalized by business segment and user behavior.

Collaborate with customer success and partner teams to reduce churn and increase expansion.

Success Metrics:

Partner-led Acquisition Growth: Achieve a (TBD) increase in new users acquired via B2B partners within the first 36 months.

Experimentation Velocity: Launch and analyze (TBD) experiments per month, with at least (TBD) yielding positive impact on key metrics.

Funnel Conversion Improvement: Improve partner onboarding-to-activation rate by (TBD)% and consumer activation rate by (TBD)%.

Data Infrastructure Setup & Insights: Build (TBD) live dashboards tracking CAC, retention, LTV, and funnel drop-offs, with actionable insights shared monthly.

Engagement Campaign Effectiveness: Increase email/push engagement (open + click rates) by (TBD)% through segmentation and automation strategies.