Growth Analyst

Responsibilities:

• Customer Journey Analysis:

• Analyze and optimize customer journey funnels across various touchpoints (acquisition, activation, retention, etc.).

• Identify key drop-off points and bottlenecks, and provide actionable recommendations for improvement.

• Develop and maintain dashboards to track funnel performance and key metrics.

• Data-Driven Insights:

• Extract, clean, and analyze large datasets to identify trends and patterns.

• Translate complex data into clear and concise insights for stakeholders.

• Conduct A/B testing and other experiments to validate hypotheses and optimize performance.

• Business Collaboration:

• Work closely with cross-functional teams (marketing, product, sales) to understand business needs and provide analytical support.

• Contribute to the development of business strategies and initiatives based on data insights.

• Present findings to stakeholders in a clear and compelling manner.

• Reporting and Monitoring:

• Develop and maintain regular reports on key performance indicators (KPIs).

• Monitor data quality and ensure accuracy of reporting.

• Identify and report on anomalies and potential issues.

Qualifications:

• Bachelor's degree from a Tier 1 institution (IIT preferred, NIT will also do).

• 1.5 to 2 years of experience as an Analyst in a D2C/B2C company.

• Prior experience in a fintech company is highly preferred.

• Strong understanding of customer journey funnels and related metrics.

• Proficiency in data analysis tools (e.g., SQL, Python, Excel).

• Experience with data visualization tools (e.g., Snowflake, Power BI).

• Excellent analytical and problem-solving skills.

• Strong communication and presentation skills. 

• Proven ability to work collaboratively in a cross-functional team.

• Experience working directly within a business team, not solely within a central analytics department.

• Experience with A/B testing methodologies.