Group Product Manager/ Sr. Group Product Manager

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

Role Designation: GPM/Sr. GPM

Experience: 10 to 12 years of core product marketing experience

Qualification: B. Pharma+ MBA - Marketing OR Pharma. Management

Therapy: Insulin/Injectables/Cardio Diabetic

Industry Preference: Pharma

Job Location: Mumbai

Roles & Responsibilities:

• Lead and manage a team of Product Managers across a designated product portfolio. (Depending on the division for which position is vacant)
• Develop and execute comprehensive product strategies that drive market share growth, profitability, and brand awareness.
• Conduct market research and analysis to identify market trends and customer needs.
• Translate market insights into actionable product roadmaps and launch plans.
• Oversee the development of effective marketing and promotional campaigns to drive product adoption.
• Manage product budgets and ensure efficient allocation of resources.
• Collaborate with cross-functional teams including Medical Affairs, Sales & Marketing, R&D, and Regulatory to ensure successful product development and commercialization.
• Manage the product lifecycle from launch to maturity, including post - launch surveillance optimization strategies.
• Stay up-to-date on industry trends, regulatory changes, and advancements in healthcare.
• Brand launches and working closely with the Marketing Head and Division Head
• Develop and manage brand budgets, ensuring efficient allocation of resources.
• Track and analyze brand performance metrics, identifying areas for improvement and adaptation.
• In-depth understanding of the regulatory environment for pharmaceutical marketing.
• Follow the compliance guidelines for the promoting the products to HCP

Skills & Competencies:

• Communication
• New product launches
• GLP Experience(Preferred)
• Insulin Experience
• Market Research Skills
• Marketing Analytics