Group Marketing Manager

SolveCube is an award winning AI enabled Talent Solutions Platform for middle and senior level professionals. SolveCube is working with global consulting firms, mid and large enterprises across Asia Pacific and Middle East to fulfill their talent needs for permanent, short-term, part-time, interim and turnkey assignments.

One of our clients, is Central Africas and Middle East most diversified business conglomerates focused on carbonated soft drinks, flavored beverages, whisky, wine and water. Progressively, the founders entered into the business of construction, mining, pharmaceuticals, cosmetics, agriculture, tourism & travels and became leaders too.

They are looking for Group Marketing Manager Beverage

Job Location - DUBAI open to Travel

ABOUT THE COMPANY

We are an international business group executing an aggressive market expansion strategy across Africa & the Middle East. With a diversified portfolio spanning manufacturing and distribution, we are scaling our beverage division rapidly. We do not simply import; we manufacture regionally and control the full supply chain. We are looking for a commercially minded marketing leader who knows how to win shelf space, activate trade, and manage distributor conflicts in high-growth, complex markets.

THE ROLE

We are seeking a results-driven Marketing Manager to drive aggressive brand growth and market penetration across 15+ markets. You will be responsible for taking our beverage brands from "available" to "dominant" by aligning pricing architecture, distributor incentives, and consumer demand.

KEY RESPONSIBILITIES

1. MARKET STRATEGY & BRAND POSITIONING

• Develop and execute the 3-year brand portfolio strategy for the Africa & Middle East region.
• Reposition existing brands to compete effectively against global giants and low-cost local alternatives.
• Identify white space opportunities in the non-alcoholic ready-to-drink (NARTD) category.
• Ensure brand equity translates across diverse cultures and purchasing power parity.

2. DISTRIBUTOR NETWORK MANAGEMENT (Commercial Marketing)

• Bridge the gap between sales and marketing. Work hand-in-hand with the Sales Director to convert distributor relationships into high-visibility market execution.
• Create distributor incentive programs and marketing ROI toolkits for partners
• Conduct "Route-to-Market" audits to ensure brand visibility correlates with market share growth.

3. PRODUCT LAUNCHES & INNOVATION

• Lead the end-to-end Go-To-Market (GTM) strategy for new SKUs (seasonal variants, value packs, premium imports).
• Collaborate with R&D and supply chain to localize products (flavor profiles, packaging sizes) for African palates and affordability.

4. PRICING STRATEGY & DEMAND FORECASTING

• Design tiered pricing architectures (Economy, Mainstream, Premium) to defend market share while protecting margins.
• Utilize pricing elasticity models to navigate volatile FX markets and raw material inflation.
• Partner with the finance team to align promotional spend with accurate demand forecasting, minimizing wastage.

5. SALES COORDINATION & TRADE MARKETING

• Translate consumer insights into hard-hitting trade activation.
• Lead the development of Point of Sale (POS) materials, cooler placement programs, and merchandising standards.
• Ensure "Perfect Store" execution across modern trade, traditional trade, and HORECA.

CANDIDATE PROFILE

EXPERIENCE REQUIREMENTS:

• 1015 years of total experience, with a minimum of 5+ years specifically within the Beverage Manufacturing industry.
• Must have worked with a multinational beverage company (e.g., PepsiCo, Coca-Cola, Red Bull, SABMiller/AB InBev, Lactalis, or a major regional bottler).
• Proven track record of taking a brand from Phase 1 (Launch) to Phase 3 (Market Leadership)
• Extensive experience working in Africa or the Middle East is mandatory. Candidates with only Western/European experience will not be considered.

SKILL SET:

• Hard Skills: Brand P&L management, Distributor management, Trade marketing strategy, Pricing architecture, Consumer insights.
• Soft Skills: High resilience, negotiation skills, ability to work with minimal infrastructure, "roll up the sleeves" attitude.
• Travel: Must be open to extensive travel (23 weeks per month) to remote locations and high-risk geographies.

EDUCATION:

• Bachelors degree in Business, Marketing, or Economics.
• MBA from a reputed institution is strongly preferred.