Group Head - Platform Relationships and Brand Projects

Job Description Role:

Group Head - Platform Relationships and Brand Projects

Reporting to: Vice President - Platform Relationships and Brand Projects

Location: Mumbai, India

Role Summary

This is a mid-senior role responsible for building and scaling strategic partnerships with media and content platforms, while driving high-impact brand projects for marquee clients. The role sits at the intersection of sales, client servicing, content strategy, and creative ideation, and plays a critical role in revenue growth, innovation, and differentiation for Publicis Content.

This person will own end-to-end platform-led content solutionsfrom identifying opportunities and pitching differentiated ideas, to executing complex, multi-stakeholder projects across platforms, creators, media agencies, and clients. And have experience of working in high performance environment.

Key Responsibilities

A) Platform Relationships & Strategic Partnerships

Own and strengthen senior-level relationships with key media platforms (social, OTT, gaming, audio, creator ecosystems, emerging tech platforms).

Identify and onboard new and emerging platforms relevant to evolving brand and audience needs.

Co-create custom content IPs, integrations, and partnerships with platforms that deliver brand relevance and scale.

Negotiate commercial frameworks, value-added opportunities, and preferential access for Publicis Content and Groupe agencies.

Act as the primary strategic interface between platforms and internal stakeholders (media agencies, creative, clients).

B) Sales, Revenue & Business Growth

Drive content-led revenue growth through platform partnerships, brand projects, and IP-based solutions.

Lead end-to-end sales conversations: opportunity identification, solutioning, pitching, pricing, and deal closure.

Partner closely with media agency leadership and business heads to unlock incremental revenue from existing and new clients.

Own revenue forecasting, pipeline management, and contribution to annual business targets.

Develop scalable monetization models (fee-based, project-based, IP-led, revenue-share, platform-funded).

C) Brand Projects & Client Leadership

Lead high-value brand content projects for top-tier clients across categories (FMCG, Auto, BFSI, Tech, Entertainment, Pharma, etc.).

Act as a trusted senior advisor to clients on content strategy, platform selection, creator collaborations, and innovation.

Ensure seamless client servicing excellencefrom brief to deliveryacross complex, multi platform executions.

Manage senior client stakeholders and ensure long-term relationship growth and repeat business.

D) Ideation & Content Strategy

Lead strategic ideation for platform-native, culture-led, and audience-first content solutions.

Translate brand objectives into integrated content strategies across platforms, creators, media, and formats.

Drive innovation in content formats including influencer marketing, IPs, branded entertainment, gaming, audio, live content, and shoppable experiences.

Ensure all ideas are insight-led, platform-relevant, and measurable against clear KPIs. Execution Excellence

Oversee execution quality across all projects, ensuring brand safety, platform compliance, and creative excellence.

Manage multiple stakeholders including platforms, creators, production partners, legal, and finance.

Ensure strong operational rigortimelines, budgets, contracts, and post-campaign evaluation. Drive a culture of accountability, learning, and continuous improvement.

Experience & Background:

10+ years of experience in content solutions, branded content, platform partnerships, or influencer/creator ecosystems.

Experience working with media platforms OR leading media/creative/content agencies.

Proven track record across sales + servicing + ideation + content strategy.

Hands-on experience managing large, complex brand projects with senior clients.

Strong understanding of digital platforms, creator economy, media-content integrations, and evolving content formats.