Group Head Digital Planning

We are looking for a Group Head - Digital Planning based out of Mumbai with an experience in branding and performance campaigns who will be responsible for end-to-end client campaign management from strategy development, curating media plans and ott deployment basics, managing large OTT deals.

Job Responsibilities :

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India.

Skills :

• Strategic planning capability
• Integrated planning (Digital + Offline)
• Strong client presentations
• Revenue & margin understanding
• Team handling