Group Head - Copy

Job Description - Group Head (Copy)

Required Experience: 5 to 7 years

Location: Gurgaon (On-site)

Description

We are looking for a Group Head (Copy) with a commanding understanding of how powerful copy drives client success. The ideal candidate brings strategic thinking, creative leadership, and the ability to generate exceptional copy across every brief. A strong grasp of the evolving digital landscape and trends is essential, paired with an unwavering commitment to delivering sharp, impactful work that elevates campaigns and brand narratives.

Role

• Own and fulfill all copy requirements for Perfetti Van Melle on a day-to-day basis
• Take complete ownership of copy briefs, understanding client requirements, interpreting brand intent, and cascading direction to the larger team when required
• Collaborate closely with the ACD Copy to align on creative vision, co-lead ideation, and ensure consistency in output quality across the account
• Develop forward-thinking creative strategies that are in step with current and emerging media trends
• Demonstrate a clear understanding of campaign objectives and craft strategies to achieve them effectively
• Champion fresh, bold ideas and push the client toward exciting, progressive communication
• Serve as a key point of contact for the client, building and nurturing a strong working relationship
• Ensure timely delivery across all projects and maintain accurate timesheets and reports

Expectations

• Produces flawless, error-free copy with a sharp grasp of brand voice and tonality
• Generates compelling ideas across digital content, campaigns, films, and brand activations
• Can effectively package and present ideas to clients with confidence and clarity
• Capable of planning and strategising high-profile, multi-platform projects
• Well-versed in creative processes and techniques, with depth in digital media
• Proactively identifies opportunities for the brand to engage in relevant, timely conversations on social
• Reviews and elevates copy produced by team members, offering clear and constructive feedback
• Manages multiple projects simultaneously with seamless transitions between priorities
• A true team player who thrives in collaborative environments and leads by example on larger briefs
• A driven, self-motivated leader who embraces ownership and steps up for bigger responsibilities