Group Brand Manager

Role: Group Brand Manager

Location: Mumbai, MH

Experience: 10+ years (Paints / FMCG / Consumer Durables)

Role Overview:

• We are looking for an experienced Group Brand Manager to lead category growth within our Decorative portfolio (Interior, Exterior & Retail products).
• This is a senior marketing leadership role focused on driving brand strategy, portfolio expansion, and market impact while managing a team of 45 Brand Managers.

Key Responsibilities

• Own and drive strategy for assigned category (main category + sub-categories)
• Lead new product launches and lifecycle management initiatives
• Identify growth opportunities through market and consumer insights
• Drive launch execution as per brand calendar to achieve sales objectives
• Develop pricing strategy frameworks (MOP/DNP/MRP exposure required)
• Plan channel initiatives and consumer promotions to accelerate sell-out
• Build communication strategy to strengthen brand equity
• Collaborate with R&D, Sales, Supply Chain, Influencer teams, and external agencies
• Manage annual marketing budgets aligned with business goals

Candidate Profile

• 10+ years in Brand / Product Management
• Background in Paints / FMCG / Consumer Durables
• Strong marketing strategy orientation (no direct P&L ownership)
• Proven new product launch exposure preferred
• Experience in pricing frameworks and agency management
• MBA from a Premier / Tier-1 B-School