Graphic Designer

Key Responsibilities

• Design daily social media creatives as per approved content calendar.
• Create:
• Static posts
• Carousels
• Informational creatives
• Campaign creatives
• Event-based posts
• Basic motion graphics
• Ensure visual alignment with government communication tone, guidelines and compliance standards.
• Maintain consistency in fonts, colors, branding elements, and official templates.
• Adapt creatives for multiple platforms (Facebook, X/Twitter, Instagram, YouTube, LinkedIn, etc.).
• Ensure accuracy in Hindi text placement, spellings, and formatting (in coordination with the content team).
• Work closely with content writers and video editors to deliver cohesive communication.
• Incorporate feedback from government authorities and revise creatives accordingly.

Non-negotiable Eligibility Requirement:

• Educational background: Graduate or above in Marketing/ Journalism/ Mass Communication or related field.
• Relevant work experience: Minimum 3+ years in Social Media design.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator; After Effects is a plus).
• Strong understanding of Hindi typography and text layout (ability to identify spelling and formatting errors).
• Strong portfolio showcasing social media creatives.

Required Skills

• Strong understanding of social media design formats and trends.
• Ability to design clean, structured, and information-heavy creatives.
• Attention to detail and high accuracy in design execution.
• Ability to work with multiple stakeholders and handle revisions patiently.
• Structured workflow and deadline-driven mindset.
• Familiarity with government communication sensitivity is an added advantage.
• Experience working on government or PSU social media accounts (preferred).