Graphic Designer

As a creative and social media strategistsupport to develop integrated, creative strategies and engaging content, and stays updated on trends and technologies to build brand awareness and achieve desired creativity.This role requires a blend of creative thinking for compelling content and analytical skills for data-driven decisions, often involving collaboration with design, copywriting, and marketing teams.

Key Responsibilities

LOCATION: Greater Noida West, NXOne IT park

Exp: 1-6 years

Key Result Areas (KRA) Senior Graphic Designer

Position Title: Senior Graphic Designer

Department: Creative / Design

Reports To: Creative Director / Art Director

Location: Greater Noida West, NXOne IT park

Type: Onsite Permanent - Immediate Joining

1. Communication Design & Creative Development

Objective: Conceptualize and execute visually compelling, brand-aligned communication materials across print and digital media.

Key Responsibilities:

• Design and develop marketing and communication materials such as:
• Posters, brochures, leaflets, flyers, standees, hoardings, banners, and print ads.
• Social media creatives, campaign visuals, and digital banners.
• Packaging design, in-store branding, and event collaterals.
• Campaign design systems, storytelling visuals, and integrated design campaigns.
• GIFs, motion graphics, and short-form video design for digital and social channels.
• Ensure brand consistency and alignment with client or campaign objectives.
• Translate briefs into effective, innovative, and aesthetically engaging design solutions.
• Collaborate with copywriters, account teams, and strategists for cohesive campaign output.

KPIs:

• % of projects approved without major revisions.
• Creative quality rating from clients and internal stakeholders.
• Engagement metrics on digital/motion content.
• On-time project delivery rate.

2. AI-Driven Design Innovation

Objective: Utilize artificial intelligence and emerging technologies to enhance creative ideation, design efficiency, and innovation.

Key Responsibilities:

• Employ AI tools (Midjourney, DALLE, Runway, Adobe Firefly, Photoshop AI, etc.) for concept exploration, image generation, and creative visualization.
• Develop new styles, textures, and visual techniques using AI workflows.
• Integrate AI-assisted design in brand communication and content production.
• Share insights and train the creative team on leveraging AI effectively and ethically.

KPIs:

• % of projects utilizing AI-enhanced assets or workflows.
• Reduction in design production time through AI assistance.
• Innovation index number of new AI-based concepts implemented.
• Recognition for creative innovation (internal/client/industry).

3. Brand Identity & Campaign Design

Objective: Create, evolve, and maintain brand identities and visual systems for consistent, strategic communication.

Key Responsibilities:

• Develop and maintain brand guidelines , color palettes, typography systems, and design templates.
• Conceptualize and design brand campaigns that unify print, digital, and environmental touchpoints.
• Translate brand strategy into cohesive visual storytelling and design systems.
• Ensure all materials uphold brand integrity and communication objectives.

KPIs:

• Consistency of visual identity across all brand assets.
• Client satisfaction on branding and campaign deliverables.
• Success rate of campaign performance linked to creative output.

4. Motion & GIF Design

Objective: Create engaging motion graphics and animated content to enhance digital communication and brand storytelling.

Key Responsibilities:

• Develop animated GIFs, short videos, and motion-based social media content .
• Use tools like After Effects, Photoshop, or AI-based animation tools for dynamic storytelling.
• Collaborate with video and marketing teams to create cross-channel motion content.
• Maintain balance between creativity, clarity, and technical precision in motion deliverables.

KPIs:

• Viewer engagement metrics (views, shares, watch time).
• Number of motion-based campaigns executed per quarter.
• Quality and originality of animations produced.

5. Team Collaboration & Mentorship

Objective: Lead and guide the creative team to deliver high-quality, innovative, and consistent design outputs.

Key Responsibilities:

• Mentor junior designers and interns on design principles, tools, and creative thinking.
• Foster collaboration with copywriters, digital marketers, and client servicing teams.
• Review and refine team outputs to maintain creative excellence.
• Encourage adoption of AI, motion, and experimental design techniques across the team.

KPIs:

• Team performance and project delivery metrics.
• Improvement in design skill levels within the team.
• Internal feedback on collaboration and leadership.

6. Client Communication & Project Management

Objective: Ensure clear, timely, and professional communication with clients and stakeholders throughout the design process.

Key Responsibilities:

• Present creative ideas, storyboards, and design concepts confidently to clients.
• Understand and interpret feedback constructively for refinement.
• Manage multiple design projects simultaneously while ensuring timely delivery and quality.
• Maintain project documentation and version control.

KPIs:

• Client satisfaction and feedback ratings.
• Revision ratio per project (lower indicates higher alignment).
• Project completion timelines.

7. Trendspotting, Research & Skill Enhancement

Objective: Stay updated with emerging design, technology, and communication trends to ensure creative relevance and growth.

Key Responsibilities:

• Research global design trends, styles, and consumer engagement patterns.
• Incorporate modern aesthetics and design thinking into client work.
• Attend workshops, design conferences, and courses to improve creative and technical skills.
• Share trend insights within the creative team and across departments.

KPIs:

• Implementation of trend-led design concepts.
• Adoption of new tools, technologies, or styles in projects.
• Contribution to internal learning initiatives.

8. Quality Control & Brand Consistency

Objective: Ensure every creative output maintains a high level of visual, technical, and brand excellence.

Key Responsibilities:

• Review all creative deliverables (print and digital) for accuracy, quality, and consistency.
• Ensure technical specifications (print dimensions, resolutions, formats) are adhered to.
• Minimize rework through effective design validation and proofing.

KPIs:

• Reduction in post-delivery rework.
• Quality audit ratings.
• Error-free deliverables in both print and digital formats.