Key responsibilities:

Visual Strategy & Concepts

Partner with project leads to turn marketing and retention strategies into clear visual concepts and design systems

Understand both client business goals and end-consumer psychology to create creatives that persuade, not just decorate

Multi-channel Creative Execution

Design high-performing creatives for Email, Banners, Push Notifications, In-app messages, and WhatsApp

Adapt concepts across formats, screen sizes, and modes while maintaining clarity, performance, and brand consistency

AI-led Design, Innovation & Upskilling

Use AI tools to speed up ideation, variations, and production without compromising on taste, craft, or storytelling

Continuously upskill on latest design technologies and AI workflows, bringing fresh ideas into how we design

Experiment with new ways to bridge design and technology, and help defi ne the Propel way of AI-powered graphic design

Stakeholder & Client Collaboration

Work closely with internal teams (strategy, copy, tech, analytics) and external client stakeholders to build cohesive campaigns

Participate in client discussions when needed to understand context first-hand and present design directions

Iterate on designs using performance data, qualitative feedback, and structured experimentation

Systems, Templates & Scale

Build reusable templates, components, and design libraries to scale design quality across clients and campaigns

Maintain well-structured design fi les and documentation that make collaboration fast and frictionless

What You Get:

- A front-row seat in shaping the future of marketing design, working with AI-native marketers and global brands

- The opportunity to become a future-proof designer by mastering AI tools at the intersection of creativity, technology, and marketing

- Competitive compensation with performance-based incentives linked to tangible client and company outcomes

- A culture that values clarity, experimentation, ownership, and service over jargon and vanity metrics

- The chance to work in a dynamic, global environment where your work directly influences how brands talk to their customers

Required competencies:

- Strong foundation in visual design: layout, typography, colour, hierarchy, and visual storytelling

- Proficiency in modern design tools (e.g., Figma / Adobe Suite / similar)

- Clear inclination towards marketing and curiosity about what makes people click, convert, and stay

- Comfort with AI tools (or strong willingness to learn fast) and excitement about blending design with technology

- Creativity in thought, with a tenacious, experiment-driven mindset

- Strong service orientation: you care about client outcomes and user impact, not just aesthetics

- Ability to understand and translate consumer psyche into compelling visual communication

Graphic Designer