Year of Experience: 1-3 years max

This role sits at the intersection of creativity, customer psyche, cutting-edge design tools, AI, and client communication.

As a Graphic Designer, you will:

Work directly with the project lead to define and execute the visual direction for our clients
Deeply understand not just our clients, but their consumers, their motivations, and their psyche translate that understanding into designs that perform, not just impress
Youll work on Email, Banners, Push Notifications, In-app messages, and WhatsAppshaping how users experience brands across multiple touchpoints.
You will collaborate with a plethora of stakeholdersfounders, marketers, copywriters, engineers, and client teamsacross global brands. This is a role for someone who is creative, tenacious, service-oriented, comfortable with AI tools, and deeply inclined towards marketing, who wants to push the boundaries of design and technology every single day.
Youll continuously upskill on the latest technologies in design and AI, and help pioneer a new way of doing marketing design in an AI-first world.

Key responsibilities:

Visual Strategy & Concepts

Partner with project leads to turn marketing and retention strategies into clear visual concepts and design systems
Understand both client business goals and end-consumer psychology to create creatives that persuade, not just decorate

Multi-channel Creative Execution

Design high-performing creatives for Email, Banners, Push Notifications, In-app messages, and WhatsApp
Adapt concepts across formats, screen sizes, and modes while maintaining clarity, performance, and brand consistency

AI-led Design, Innovation & Upskilling

Use AI tools to speed up ideation, variations, and production without compromising on taste, craft, or storytelling
Continuously upskill on latest design technologies and AI workflows, bringing fresh ideas into how we design
Experiment with new ways to bridge design and technology, and help define the company's way of AI-powered graphic design

Stakeholder & Client Collaboration

Work closely with internal teams (strategy, copy, tech, analytics) and external client stakeholders to build cohesive campaigns
Participate in client discussions when needed to understand context first-hand and present design directions
Iterate on designs using performance data, qualitative feedback, and structured experimentation

Systems, Templates & Scale

Build reusable templates, components, and design libraries to scale design quality across clients and campaigns
Maintain well-structured design files and documentation that make collaboration fast and frictionless

Required competencies:

Strong foundation in visual design: layout, typography, colour, hierarchy, and visual storytelling
Proficiency in modern design tools (e.g., Figma / Adobe Suite / similar)
Clear inclination towards marketing and curiosity about what makes people click, convert, and stay
Comfort with AI tools (or strong willingness to learn fast) and excitement about blending design with technology
Creativity in thought, with a tenacious, experiment-driven mindset
Strong service orientation: you care about client outcomes and user impact, not just aesthetics
Ability to understand and translate consumer psyche into compelling visual communication-
Structured thinking, exceptional organization, and sharp attention to detail
Clear communication skills to explain your design decisions to both design and non-design stakeholders
High ownership mindset: unafraid to take responsibility for both wins and misses
Ability to have fun, question existing ways of working, and bring independent thought to the team

Graphic Designer