Graphic Designer

Position: Graphic Designer- AI-First, Branding & Identity

Location: Lower Parel, Mumbai (On-Site)

Reporting To: Anshi Barmecha, Founder, NIRU India

Experience: 36 Years in Brand Design, Visual Identity with hands-on experience of using AI-enabled Creative Tools

About NIRU Group

Niru Group, established in 1979, is laying the foundation for a new brand fusing spirituality and craftsmanship.

The Opportunity

We are seeking a forward-thinking, AI-first Graphic Designer with strong expertise in branding, visual identity, and contemporary design systems. In this role, you will be crafting distinctive visual identities, producing high-quality creative assets, and leveraging AI tools to accelerate and elevate output.

This is an on-site, collaborative role suited for a designer who intimately understands luxury, minimalism, and modern visual codes while staying ahead of emerging creative technologies.

What You Will Do

Branding & Identity Design

• Develop and refine brand identity systems including logos, color palettes, typography, and visual guidelines.
• Create cohesive brand assets for digital, print, packaging, and internal presentations.
• Maintain consistency across all touchpointsensuring every design aligns with luxury industry standards.
• Translate creative briefs into high-impact concepts for campaigns, product launches, and internal initiatives.

AI-Enabled Creative Development

• Use AI tools (Midjourney, Adobe Firefly, DALLE, Runway, Figma AI, etc.) for ideation, rapid prototyping, and visual development.
• Build reusable AI workflows for faster design outputstyle libraries, prompt guides, generative templates.
• Enhance creative quality with AI-driven refinement for imagery, layouts, typography, and motion graphics.

Digital & Visual Communication

• Design presentation decks, mood-boards, visual narratives and other assets as required.
• Produce content for internal and external communicationbanners, social media assets, product imagery, invites, and more.
• Work closely with cross-functional teams.

Creative Asset Management

• Maintain digital asset libraries, templates, and brand style repositories.
• Implement naming conventions and filing structures for efficient retrieval and usage.
• Adaptive use of technology to enhance the management of creative assets.

Key Skills

• Strong command of visual identity, typography, layout, and contemporary luxury design language.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and presentation design tools.
• Advanced understanding of AI-based design tools and platforms and ability to integrate them into daily workflows.
• Ability to build structured, scalable design systems with immaculate attention to detail.
• Strong aesthetic sense; clean, modern, refined and aligned with the brand guidelines.
• Ability to work in a fast-paced, collaborative environment with clarity, speed, and precision.
• Strong communication skills to articulate design decisions clearly and confidently.

Who You Are

• AI-Native Creative: You embrace new technology, experiment fearlessly, and consistently upgrade your design toolkit.
• Detail-Obsessed: You notice spacing, alignment, colors, and finesse in every pixel.
• Visually Strategic: You understand that branding is not decorationits identity, emotion, and business positioning.
• Collaborative: You thrive in teamwork, feedback loops, and cross-functional environments.
• Adaptable: You switch seamlessly between conceptual ideation and execution and work well with assigned timelines.

How to Apply

Apply via this job post or email with the subject Graphic Designer (Your Name).

Portfolio is required (link in resume or shared separately on email)