Google And Meta Ads Specialist(D2C)

About Kidology

Kidology is a fast-growing kids brand focused on creating innovative, engaging, and high-quality products for children. Our mission is to make learning and play more meaningful through thoughtfully designed products that support early development and creativity.

With a strong presence across e-commerce marketplaces and D2C platforms, Kidology is rapidly expanding its digital footprint and building a trusted brand for parents across India.

About Job Role

We are looking for a performance-driven Google & Meta Ads Specialist with hands-on experience in D2C brands. The ideal candidate should understand the complete e-commerce funnel, from customer acquisition to retention, and be capable of scaling campaigns profitably.

Key responsibilites

• Plan, execute, and optimize paid campaigns on Google Ads & Meta Ads (Facebook/Instagram)
• Manage end-to-end performance marketing funnel for D2C brand
• Scale campaigns while maintaining target ROAS and CAC
• Perform daily monitoring & optimization (CTR, CPC, CPA, ROAS)
• Create and test ad creatives, copies, and audience targeting
• Execute A/B testing strategies for ads, creatives, and landing pages
• Handle retargeting and remarketing campaigns
• Work closely with creative and content teams for high-performing ads
• Analyze campaign data and generate actionable insights & reports
• Improve website conversion rate (CRO) and customer journey
• Manage budget allocation and scaling strategies

key Skills required

• Strong hands-on experience in Google Ads (Search, Display, Shopping, Performance Max)
• Expertise in Meta Ads (Facebook & Instagram Ads Manager)
• Deep understanding of D2C metrics: ROAS, CAC, AOV, LTV
• Experience with Shopify or similar e-commerce platforms
• Knowledge of Pixel, Conversion Tracking & Google Tag Manager
• Strong analytical skills and data-driven decision making
• Good understanding of creative strategy & audience segmentation

Mandatory Requirement

• Must have worked with D2C / E-commerce brands
• Proven experience in scaling ad campaigns profitably
• Hands-on experience with budget management & performance optimization
• Ability to share previous campaign results or case studies