Google and Meta Ads Expert

Company Description

Digital Wolf is a dynamic team of innovative and passionate digital marketers committed to driving businesses forward in the competitive online space. With a mission to empower companies, we specialize in creating tailored digital marketing strategies using cutting-edge technology and a client-first approach. Our focus is on helping businesses thrive and achieve sustainable growth through impactful online campaigns. We pride ourselves on cultivating a collaborative, creative, and results-driven work environment.

Role Description

This is a full-time on-site role for a Google and Meta Ads Expert, based in Kolkata. The role involves crafting, managing, and optimizing Google and Meta advertising campaigns to drive measurable results. Responsibilities will include research, strategy development, implementation, performance tracking, and reporting. The ideal candidate will work closely with the team to meet client objectives and enhance overall digital marketing efforts.

Key Responsibilities

A. Campaign Strategy and Execution:

• Plan, build, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads campaigns end-to-end
• Develop data-backed media strategies aligned with client or business goals
• Conduct keyword research, audience segmentation, and competitor analysis
• Structure campaigns for scalability and performance

B. Optimization and Performance Improvement:

• Continuously optimize campaigns for CPA, ROAS, CTR, CVR, and overall ROI
• Perform A/B testing on creatives, ad copies, landing pages, and audiences
• Identify performance bottlenecks and implement corrective strategies
• Scale winning campaigns systematically

C. Analytics and Reporting:

• Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, offline tracking where applicable)
• Monitor and analyze campaign data using Google Analytics, Ads Manager, and dashboards
• Generate clear, insight-driven reports (not just numbers actionable insights)
• Translate performance data into strategic recommendations

D. Budget and Performance Management:

• Manage advertising budgets efficiently and responsibly
• Allocate budgets based on performance trends
• Ensure maximum return on ad spend

Required Skills and Qualifications

A. Experience:

• Minimum 34 years of hands-on experience managing Google & Meta Ads
• Proven track record of generating leads, sales, or measurable growth
• Experience handling monthly ad budgets of X+ (customize as needed)

B. Technical Expertise:

• Strong command of:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads Manager (campaign structure, pixel events, CAPI understanding preferred)
• GA4 & conversion tracking
• Google Tag Manager (basic implementation knowledge required)
• Understanding of attribution models and funnel-based marketing

C. Analytical & Strategic Thinking:

• Strong ability to interpret data and optimize accordingly
• Comfortable working with performance metrics and spreadsheets
• Ability to identify trends and patterns from campaign data

Who We Are Looking For

We value character as much as competence.

The ideal candidate:

• Takes full ownership of campaigns
• Is proactive doesnt wait to be told what to fix
• Is detail-oriented and disciplined
• Has strong time management skills
• Communicates performance clearly and honestly
• Continuously learns and adapts to platform changes

You should be someone who:

• Tests consistently
• Reviews data daily
• Documents learnings
• Thinks long-term scale

Preferred (Nice to have):

• Experience working in an agency environment
• Landing page CRO understanding
• Basic knowledge of email marketing funnels
• Experience in lead generation and eCommerce scaling
• Certifications in Google Ads or Meta Blueprint