Google Ads Specialist

Job Description: Google Ads Specialist (12 Years Experience)

Role: Google Ads Specialist

Experience: 12 Years

Role Overview:

We are looking for a data-driven Google Ads Specialist with 12 years of hands-on experience managing Google Ads campaigns. The ideal candidate should have strong analytical ability, a solid understanding of Google Ads platforms, and the capability to extract actionable insights from campaign data.

This role requires someone who understands the technical ins-and-outs of Google Ads, including campaign structures, bidding strategies, audience targeting, and conversion tracking, and who can continuously optimize campaigns to improve performance.

Key Responsibilities:

Campaign Management

• Plan, launch, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Shopping
• Build and structure campaigns for optimal performance and scalability
• Continuously monitor campaign performance and implement optimizations

Data Analysis & Insights

• Analyze campaign data to identify performance trends, inefficiencies, and growth opportunities
• Provide clear insights and recommendations based on data
• Track and report key metrics such as CPC, CTR, Conversion Rate, CPA, and ROAS

Optimization

• Conduct keyword research and search term analysis
• Improve campaign performance through bid optimization, audience refinement, and creative testing
• Implement A/B testing for ads, landing pages, and targeting strategies

Technical Implementation

• Ensure proper conversion tracking setup (Google Tag Manager / GA4)
• Manage remarketing audiences and tracking pixels
• Monitor attribution and funnel performance

Reporting

• Create regular performance reports and dashboards
• Communicate insights and recommendations to the marketing team

Required Skills

• 12 years of hands-on Google Ads campaign management
• Strong understanding of:
• Search Ads
• Display Ads
• Performance Max
• YouTube Ads
• Good understanding of Google Analytics / GA4
• Strong analytical and data interpretation skills
• Ability to identify patterns and generate actionable insights
• Strong knowledge of keyword strategy, bidding strategies, and campaign structure
• Familiarity with conversion tracking and attribution models

Good to Have

• Experience with Google Tag Manager
• Knowledge of Excel / Google Sheets for data analysis
• Experience with e-commerce or D2C brands
• Google Ads certification

What Were Looking For

The ideal candidate should be:

• Data-driven and analytical
• Curious and proactive in identifying performance opportunities
• Technically strong with Google Ads platform
• Comfortable working with numbers and campaign performance data