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Google Ads Specialist

BillCut.com

2 - 5 years

Delhi

Posted: 21/02/2026

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Job Description

About Billcut

Billcut is building modern financial solutions designed for efficiency, automation, and scale. We are looking for a performance-driven Google Ads Specialist who can lead paid acquisition efforts and drive measurable growth through data-backed strategies.

Role Overview

As a Google Ads Specialist at Billcut, you will be responsible for planning, executing, and optimizing high-performing paid search campaigns. You will work closely with the marketing and content teams to generate quality leads, improve ROI, and scale campaigns efficiently.

Key Responsibilities
  • Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, Remarketing)
  • Conduct keyword research, competitor analysis, and audience targeting
  • Optimize campaigns to improve CTR, Quality Score, and conversion rates
  • Manage budgets and ensure maximum ROI on ad spend
  • Perform A/B testing on ad copies, landing pages, and bidding strategies
  • Track, analyze, and report campaign performance using Google Analytics, GA4, and Google Tag Manager
  • Implement conversion tracking and ensure accurate data measurement
  • Stay updated with Google Ads policies, trends, and algorithm updates
  • Collaborate with design and content teams for high-converting creatives
Required Skills & Qualifications
  • 34 years of hands-on experience managing Google Ads campaigns
  • Strong understanding of PPC, SEM, and performance marketing metrics
  • Expertise in Google Ads Manager, GA4, and Google Tag Manager
  • Experience with keyword tools (Google Keyword Planner, SEMrush, etc.)
  • Strong analytical skills and data-driven decision-making
  • Experience managing monthly ad budgets efficiently
  • Ability to generate high-quality leads and optimize cost per acquisition
Good to Have
  • Experience in fintech, SaaS, or startup environment
  • Knowledge of Meta Ads and other paid channels
  • Landing page optimization experience
  • Certification in Google Ads

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