Google Ads Media Buyer

Title: Google Ads Media Buyer

Location: Bangalore / onsite

Experience: 1-2 years

Role Overview:

We are seeking a data-driven and results-oriented Google Ads Media Buyer to join our team. In this role, you will be responsible for the end-to-end management of Google Ads campaigns, including execution, optimization, and reporting. The ideal candidate has a deep understanding of the Google Ads ecosystem and a proven track record of scaling accounts profitably.

Key Responsibilities:

• Develop and implement comprehensive Google Ads strategies across Search, Demand Gen, and Performance Max campaigns.
• Deeply research and understand various industry verticals to identify market trends, seasonal shifts, and consumer pain points.
• Conduct thorough keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Write compelling ad copy and collaborate with the creative team to develop high-performing visual assets.
• Manage daily budgets, bids, and pacing to ensure optimal spend and ROI/ROAS.
• Perform continuous A/B testing on ad copy, landing pages, and bidding strategies.
• Analyze campaign performance data to identify trends and provide actionable insights.
• Stay up to date with the latest Google Ads features, industry trends, and best practices.

Additional Requirements:

• Managing Google Ads specifically for affiliate offers, with a demonstrated ability to maintain profitability (ROI/ROAS) across various niches.
• Experience successfully pivoting between different verticals (e.g., Lead Gen, Nutra, E-com, or Finance) based on market performance and offer availability.

What we offer:

• Comprehensive Health Insurance.
• Mentorship from experienced media buyers overseeing large-scale campaigns.
• Exposure to multiple ad platforms, verticals, and advanced performance marketing strategies.
• Defined career progression path towards Media Buyer or Team Lead roles.
• On-site job with flexible work environment.