Google Ads Associate

Job Description

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Department: Performance Marketing

About Us:

Sotrue is Indias first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincaremakeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce , were scaling fast on track to reach 100 Cr ARR by 2026 .

Our leadership team includes professionals from Bain & Co. and KPMG .

Role Overview:

We are looking for a Google Ads Associate with strong experience in the beauty / D2C space to manage, optimise, and scale our Google Ads campaigns. The ideal candidate is hands-on, data-driven, and comfortable working across multiple touchpoints in the D2C ecosystem. This role requires someone who can own performance while collaborating closely with growth, content, and operations teams.

Key Responsibilities

Google Ads Management

• Plan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
• Drive profitable growth by optimising ROAS, CPA, CTR, and conversion rates.
• Manage budgets efficiently to maximise returns across campaigns.
• Perform keyword research, ad copy testing, and landing page optimisation.

Reporting & Analytics

• Create detailed daily, weekly, and monthly performance reports using Excel .
• Analyse campaign data and present actionable insights to improve performance.
• Track performance across the funnel from traffic to conversions and LTV.

Tracking & Tools

• Work with Google Analytics (GA4) to monitor user behaviour and campaign performance.
• Ensure accurate conversion tracking and attribution.
• Coordinate with tech teams for tracking, tags, and data accuracy.

D2C Ecosystem Support

• Support broader D2C growth initiatives beyond Google Ads, including CRO, funnel optimisation, and launch support.
• Collaborate with content, design, and website teams for creatives and landing pages.
• Assist in managing website performance with basic Shopify knowledge .

Experimentation & Scaling

• Test new audiences, creatives, bidding strategies, and campaign structures.
• Continuously explore growth opportunities beyond standard playbooks.
• Stay updated with the latest Google Ads features and D2C best practices.

Required Skills & Experience

• 23 years of hands-on experience managing Google Ads for D2C / beauty / consumer brands .
• Strong understanding of performance marketing metrics: ROAS, CPA, CAC, LTV.
• Advanced Excel skills for reporting and performance analysis.
• Working knowledge of Shopify and D2C website flows.
• Experience with Google Analytics (GA4) and conversion tracking.
• Ability to multitask and support multiple initiatives in a fast-paced startup environment.
• Strong problem-solving mindset with ownership mentality.

Preferred Skills

• Experience with Google Merchant Center and feed optimisation.
• Understanding of CRO, landing page optimisation, and funnels.
• Experience working with performance creatives and ad copy testing.
• Startup or high-growth D2C experience is a strong plus.

What Were Looking For

• A hustler who thrives in execution-heavy roles.
• Data-driven but creatively curious.
• Comfortable wearing multiple hats in a growing D2C ecosystem.
• Self-starter who takes ownership and delivers results.

Why Join Us?

• Opportunity to scale performance marketing for a fast-growing beauty D2C brand.
• High ownership role with direct impact on revenue.
• Exposure to the complete D2C growth ecosystem.
• Collaborative team and rapid learning environment.